After a 20-year partnership with Roger Federer, Rolex leveraged its athlete ambassador alliance around the 20-time Grand Slam Champion’s retirement with a 30-second video tribute to his astonishing career which subtly mentioned the watch brand Federer so often promoted and wore by hailing its global brand ambassador’s ‘perpetual legacy’. The all-Swiss partnership, built on… Continue reading Rolex Pays Emotional Tribute To Endorser Federer Via Perpetual Classy ‘Thank You’ Spot
Tag: Accessories
New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’
In Mid-March Oakley launched the latest chapter of its ‘Be Who You Are’ storytelling campaign which showcases the brand’s latest 2022 Bike Collection and is narrated by Team Oakley ambassador and super star road cyclist Mark Cavendish. The spot highlights the idea that a bicycle is more than just a simple two-wheeled machine, but… Continue reading New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’
Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Through January 2022 US fashion brand Ralph Lauren promoted its Polo Ralph Lauren brand and Australian Open 2022 collection through an integrated marketing campaign spanning video, athlete ambassador events, and exhibition matches, tennis clinics, on-site activity, pop-ups and social media content. For the 2022 tournament, the company launched a commemorative co-branded Ralph Lauren Australian… Continue reading Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Unity Anthem & Oakley Athlete Stories Front Final Chapter Of ‘Be Who You Are’ Winter Olympic Campaign
On 20 January Oakley launched the final chapter of its Australian ‘Be Who You Are’ campaign featuring Team Oakley athlete ambassadors Mikaela Shiffrin, Ståle Sandbech, Mark McMorris, Sage Kotsenburg, Henrik Harlaut and Eileen Gu which focused on snow and winter sports. The final chapter of the campaign brought together some of Team Oakley’s elite… Continue reading Unity Anthem & Oakley Athlete Stories Front Final Chapter Of ‘Be Who You Are’ Winter Olympic Campaign
American Eagle’s Social #AEAthleticDept Student Athlete Influencer Campaign
US clothing retailer, accessories and lifestyle brand American Eagle reacted quickly to the National Collegiate Athletic Association relaxing its student athlete sponsorship rules by launching a programme called #AEAthleticDept to work with ambassador student athlete influencers and rolled out its first campaign fronted by a member of its college endorser stable to leverage the start of the… Continue reading American Eagle’s Social #AEAthleticDept Student Athlete Influencer Campaign
Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke
Lager and skateboards seems an inventive capsule collection collaboration but that’s what the design and marketing team at Stella Artois USA have done when it teamed up with Palace Skateboards to create a joint collection called ‘Savour Life Together’. The clothing and accessories collection and campaign, developed in harness with MPC Creative, is led… Continue reading Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke
Tag Heuer’s ‘Fearlessness Of Youth’ Promotes Premier League Young Player Award
Tag Heuer, the official timekeeper for the Premier League, promoted its title partnership of a new league award for the 2019/2020 season – ‘The Tag Heuer Young Player of the Season Award’ through a new campaign called ‘the Fearlessness Of Youth’. To launch the award, Tag Heuer released a hero online video called ‘The… Continue reading Tag Heuer’s ‘Fearlessness Of Youth’ Promotes Premier League Young Player Award
Djokovic And Seiko Create VR Avatar Serve Return Experience To Leverage 2019 Australian Open
Seiko leveraged its global tennis ambassador and the start of the 2019 Australian Open by building a ‘Novak Djokovic VR Experience’ in Melbourne. This virtual reality activation created an avatar of the player in what the brand described as a world-first virtual reality computer game which offered tennis fans a chance to try and… Continue reading Djokovic And Seiko Create VR Avatar Serve Return Experience To Leverage 2019 Australian Open
Lacoste, Djokovic & Disney Team Up To Celebrate Mickey Mouse’s 90th Via A Capsule Collection
French sportswear brand and Disney UK teamed up with tennis super star Novak Djokovic on an animated campaign promoting Lacoste’s new ‘Mickey and Minnie Capsule Collection. This fun, unique tie-up links the 12-time Grand Slam winner, the globally famous mouse and iconic crocodile logo together in an initiative that celebrates the latter’s 90th and… Continue reading Lacoste, Djokovic & Disney Team Up To Celebrate Mickey Mouse’s 90th Via A Capsule Collection
All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision. Not least because the 66th All-Star Game was the most viewed All-Star broadcast since 2013: with an average audience on TNT of 7.8 million (peaking at 8.5… Continue reading All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Rolex Activates At The Masters With ‘Golf History’ & ‘More Than A Game’ Spots
In addition to its guest (patron) VIP programme and its on-site presence both through on-course clocks and hospitality spaces, Rolex also activated its official sponsorship rights at The Masters 2016 with TV and digital work. As part of its package the luxury watch brand has access to some of the exclusive spots in the… Continue reading Rolex Activates At The Masters With ‘Golf History’ & ‘More Than A Game’ Spots
Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
In addition to launching a special edition Roland Garros Chronograph, May sees Longines (the Official Timekeeper of the French Open 2015) launched its multi-faceted activation campaign with a new TV commercial. The spot, which generated almost half a million YouTube views in its first two weeks, aims to highlight Longines’ commitment to supporting young… Continue reading Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
