In Mid-March Oakley launched the latest chapter of its ‘Be Who You Are’ storytelling campaign which showcases the brand’s latest 2022 Bike Collection and is narrated by Team Oakley ambassador and super star road cyclist Mark Cavendish. The spot highlights the idea that a bicycle is more than just a simple two-wheeled machine, but… Continue reading New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’
Tag: Protective Gear
Shock Doctor Leverages NBA Partnership With Digital/Social ‘A Mouthful of Fearless’ Campaign & Contest
‘A Mouthful of Fearless’, the first activation campaign from the NBA’s new official mouthguard sponsor Shock Doctor, aims to showcase the league’s athletic talent and physical play while simultaneously driving awareness for protective benefits of mouthguards in basketball. The initiative, which spans digital and social content pieces and a fan contest, is fronted by… Continue reading Shock Doctor Leverages NBA Partnership With Digital/Social ‘A Mouthful of Fearless’ Campaign & Contest
