Leveraging its global FIFA tie-up with the 2023 Women’s World Cup, adidas ran a series of local market specific campaigns in parallel with its global ‘Play Until They Can’t Look Away’ and in the US the creative champions the US Women’s National Team through executions fronted by star players Lindsey Horan and Trinity Rodman. … Continue reading Adidas’ US FIFA 2023 World Cup Stars USWNT Stars Lindsey Horan & Trinity Rodman
Tag: South Africa
PepsiCo Chip Brand’s Local South African ‘No Lays No Game’ Kicks-Off Ahead Of UEFA Champions League
PepsiCo crisps brand Lays launched a late May digital South African strand of its ongoing ‘Knock Knock’ UEFA Champions League campaign with creative fronted by former Leeds United FC and national team legend Lucas Radebe. The former centre back – who notched up 70 caps for South Africa, 201 for Leeds and 113 for… Continue reading PepsiCo Chip Brand’s Local South African ‘No Lays No Game’ Kicks-Off Ahead Of UEFA Champions League
New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’
In Mid-March Oakley launched the latest chapter of its ‘Be Who You Are’ storytelling campaign which showcases the brand’s latest 2022 Bike Collection and is narrated by Team Oakley ambassador and super star road cyclist Mark Cavendish. The spot highlights the idea that a bicycle is more than just a simple two-wheeled machine, but… Continue reading New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’
Cadbury’s Easter Egg ‘Worldwide Hide’ Returns In Physical & Virtual Strands Plus A Partnership With Manchester United FC
Cadbury is rolling out a second iteration of its ‘Worldwide Hide’ Easter marketing push – a virtual egg hunt which enables people to hide an egg and then share a personalised clue about its digital whereabouts to help a loved one locate it – and the 2022 campaign includes a strand leveraging the Mondelez International… Continue reading Cadbury’s Easter Egg ‘Worldwide Hide’ Returns In Physical & Virtual Strands Plus A Partnership With Manchester United FC
Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
Arsenal FC teamed up with Indian EdTech Extramarks, a global provider digital learning solutions, for a regional strategic partnership that sees the brand become the club’s exclusive official learning partner in India, South Africa, Indonesia and the Middle East. The multi-year deal enables Extramark to combine football and education in order to further drive… Continue reading Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
Nedbank’s Pandemic ‘Play Your Part’ Leverages South African Soccer’s 2021 Nedbank Cup Final
South African financial brand Nedbank activated around the climax of The Nedbank Cup, the leading football cup competition in South Africa, via an integrated #PlayYourPart campaign running across multiple platforms which reminded all South Africans that everyone has to keep doing their bit to win the battle off the pitch – for the sake of… Continue reading Nedbank’s Pandemic ‘Play Your Part’ Leverages South African Soccer’s 2021 Nedbank Cup Final
Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games
A new ‘Born This Way’ campaign from Lux takes a stand supporting Olympic gold medalist Caster Semenya as she challenges her World Athletics ban. The soap brand’s initiative supports the South African middle distance star’s battle to compete in the delayed Tokyo 2020/21 Olympic in Tokyo as she contests a ban imposed on her… Continue reading Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games
British & Irish Lions Spirits Supplier Chase Distillery Announces Tie-Up With ‘Pride On The Field’ Film
A new online film voiced by rugby union legend Jeremy Guscott and titled ‘Pride On The Field’ trumpets a new supplier partnership between Chase Distillery and the British & Irish Lions which also sees the brand become the Official vodka and gin of the 2021 Lions Tour. The short partnership announcement film blends footage… Continue reading British & Irish Lions Spirits Supplier Chase Distillery Announces Tie-Up With ‘Pride On The Field’ Film
Nedbank’s #PlayYourPart & Fanmode Activates South African Open Championship Sponsorship
The start of December saw Nedbank launch a campaign urging South Africans to play their part in helping golf recover from the pressures of the pandemic in 2021. Like many other sports, golf development in South Africa has been negatively affected by Covid-19 in 2020, so, ahead of the 3 December start of the… Continue reading Nedbank’s #PlayYourPart & Fanmode Activates South African Open Championship Sponsorship
Energade Teams Up With TROVE Wellness For Johannesburg Boot Camp Experience
Working with sport and entertainment agency Levergy, Energade partnered with TROVE Wellness for a series of fitness bootcamps in the second half of 2019 in Johannesburg through an experiential and product-based activation linked to a social competition. Territory: South Africa Agency: Levergy Objective: Energade, which was South Africa’s first sports… Continue reading Energade Teams Up With TROVE Wellness For Johannesburg Boot Camp Experience
Bridgestone ‘Chase Your Dreams’ Expands in South Africa Via Semenya’s ‘Woman Of Strength’
Worldwide Olympic Partner Bridgestone’s latest creative in its ongoing ‘Chase Your Dreams’ Tokyo 2020 platform sees Bridgestone South Africa roll out a new film telling the powerful story of one of the world’s most iconic athletes – Caster Semenya. The film explore Semenya’s dreams, the resilience instilled in her by her family and community… Continue reading Bridgestone ‘Chase Your Dreams’ Expands in South Africa Via Semenya’s ‘Woman Of Strength’
National Unity & Shared Values: Activating The Springboks At The Rugby World Cup
Supporting and celebrating values-based national unity is a common rights-owner activation approach (especially around major tournaments) and nowhere is the tactic of uniting through sport used more frequently and powerfully than in South African work around the Springboks rugby union team. We showcase this strategy through best practice case studies from sponsors such as… Continue reading National Unity & Shared Values: Activating The Springboks At The Rugby World Cup
