Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign

Coca-Cola sports drink brand Powerade teamed up with US Olympic super star Simone Biles to kick off its global Paris 2024 ‘Take A Pause’ marketing with an emotional campaign supporting athletes’ mental and physical health and inspired by how the most decorated gymnast of all time dealt with struggle. Objective This campaign, which is part… Continue reading Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign

AMAZE India Teams Up With Virat Kohli To Leverage IPL Fever & Encourage India To Be Always #ReadyToPerform

Amaze, a battery company which describes itself as ‘India’s fastest-growing energy solutions brand’, teamed up with athlete ambassador and Indian cricket icon Virat Kohli for an always-on, performance-focused campaign called ‘Ready To Perform’ created by agency AutumnGrey India. Timed to leverage spiking interest in cricket and in Kohli at the start of the 2024 IPL… Continue reading AMAZE India Teams Up With Virat Kohli To Leverage IPL Fever & Encourage India To Be Always #ReadyToPerform

Heineken Turns Korean Laundromats Into 24-Hour Sports Bars For UCL Football Fans

Heineken leveraged its UEFA Champions League (UCL) sponsorship in AsiaPacific (APAC) by turning 24-hour laundromats into all-night sports bars so that Korea’s most passionate fans have a place to watch the final stages of the tournament. Objective The aim of the campaign was to bring Heineken’s umbrella ‘Cheers To The Real Hardcore Fans’ platform to… Continue reading Heineken Turns Korean Laundromats Into 24-Hour Sports Bars For UCL Football Fans

Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters

Bridgestone Golf rolled out a burst of brand and product-focused TV and social spots featuring golf icon and brand ambassador Tiger Woods which span serious product functionality and engaging brand warmth to leverage spiking interest in the sport and the player around The Masters. Working with agency ASO Advertising, the creative executions are all fronted… Continue reading Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters

TeamViewer Links With Man Utd, Mercedes-AMG F1 & We Are Fearless To Champion Women In Sports Tech Via ‘SheSportTech’

Early April saw German remote access, connectivity and support tech provider TeamViewer link up with global sports partners Manchester United FC and the Mercedes-AMG PETRONAS Formula One Team to launch an initiative to inspire more women into sports technology called ‘SheSportTech‘. Objective The project seeks to bring to life TeamViewer (and its partners’) belief that… Continue reading TeamViewer Links With Man Utd, Mercedes-AMG F1 & We Are Fearless To Champion Women In Sports Tech Via ‘SheSportTech’

Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign

Amidst the commercial controversy and national handwringing surrounding Nike’s shock replacement of adidas as the official kit partner of the Deutscher Fussball-Bund (DFB) – the German football association – from 2027, long-time supplier Adidas launched its men’s national team kit marketing ahead of UEFA Euro 2024 through a campaign titled ‘Typical German’ which tells stories… Continue reading Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign

Eclectic Deutsche Telekom Euro 2024 Spot Highlights Contrasts & Strangeness

An off-beat ‘No Fibre, No Football’ campaign from UEFA EURO 2024 men’s championship official sponsor and DFB premium partner Deutsche Telekom takes a refreshing approach to activating an international football tournament which contrasts how people are and are not able to celebrate football depending on the availability of high-speed internet. Launched in early April, well… Continue reading Eclectic Deutsche Telekom Euro 2024 Spot Highlights Contrasts & Strangeness

Puma’s Performance & Speed Focused #ForeverFaster ‘See The Game Like We Do’ Is Brand’s Biggest Global Brand Campaign Ever

Focusing on speed and performance and rolling out ahead of a summer of blockbuster sporting events, April saw Puma launch its largest marketing investment ever in the form of a global brand campaign titled ‘Forever. Faster. – See The Game Like We Do’. This multi-market, multi-sport marketing burst emphasis speed and sporting performing across its… Continue reading Puma’s Performance & Speed Focused #ForeverFaster ‘See The Game Like We Do’ Is Brand’s Biggest Global Brand Campaign Ever

Tennis Star Świątek Shares Unbeatable Spirit In Porsche ‘Be The Change, Stay Yourself’ Campaign For Macan EV

A tennis-themed March 2024 ‘Be The Change, Stay Yourself’ campaign in Poland from Porsche promoting its all-electric Porsche Macan model was fronted by athlete ambassador Iga Świątek themed around change and transformation. Timed to leverage spiking tennis interest around the 2024 Indian Wells tournament (which runs from 3 to 17 March and is now officially… Continue reading Tennis Star Świątek Shares Unbeatable Spirit In Porsche ‘Be The Change, Stay Yourself’ Campaign For Macan EV

Adidas Expands #YouGotThis Via Trio Of Pressure-Free, Fun-Only Films Featuring Edwards, Fishel, Martinelli, Pereira, Cerundolo & Aliassime

Adidas continued to build its new umbrella ‘You Got This’ marketing platform through February and March with a trio of online films featuring a lineup of young Adidas ambassadors – including Anthony Edwards, Mia Fishel, Gabriel Martinelli and Andreas Pereira, plus Francisco Cerundolo and Felix Auger Aliassime – which all explore how they might play… Continue reading Adidas Expands #YouGotThis Via Trio Of Pressure-Free, Fun-Only Films Featuring Edwards, Fishel, Martinelli, Pereira, Cerundolo & Aliassime

Gymshark & GrimeGran Launch Prank ‘Shaker Fermenté’ Perfume (For April Fool’s Day)

On 1 April, rapidly growing sportswear brand Gymshark teamed up with @grimegran for a prank partnership to launch a new perfume called ‘Shaker Fermenté’: its first ever fragrance which ‘bottles the quintessential gym experience’. Positioning itself as ‘the global leader in activewear’ and reinforcing its brand personality, the comic product is pitched as the fragrance… Continue reading Gymshark & GrimeGran Launch Prank ‘Shaker Fermenté’ Perfume (For April Fool’s Day)