Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games

A new ‘Born This Way’ campaign from Lux takes a stand supporting Olympic gold medalist Caster Semenya as she challenges her World Athletics ban.   The soap brand’s initiative supports the South African middle distance star’s battle to compete in the delayed Tokyo 2020/21 Olympic in Tokyo as she contests a ban imposed on her… Continue reading Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games

Jordan Brand’s ‘Why Not 0’ Cartoon Creative Pays Homage To Ambassador & NBA MVP Russell Westbrook

Jordan brand celebrated its very own athlete endorser Russell Westbrook winning the NBA’s 2017 Most Valuable Player Award with an animated film called ‘Why Not 0?’   The cartoon creative’s title refers to Westbook’s well-known ‘0’ jersey number and the campaign itself is something of a mathematical musical ode.   The Nike-owned brand bought the… Continue reading Jordan Brand’s ‘Why Not 0’ Cartoon Creative Pays Homage To Ambassador & NBA MVP Russell Westbrook