UK commercial TV network ITV kicked off its promotion for the FIFA 2023 Women’s World Cup 2023 with an integrated and inspirational campaign called ‘’The Pride Has Arrived’ which promoted its tournament coverage by comparing the England squad with real lionesses. Developed by ITV Creative and creative team Bailey & Joaquin, the film rolled… Continue reading ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo
Tag: Commercial
Serena Williams Leads Rémy Martin ‘Inch By Inch’ Super Bowl Ad Inspired By Warner Bros’ Any Given Sunday
Tennis great Serena Williams fronted the first ever NFL Super Bowl campaign from Rémy Martin, titled ‘Inch By Inch’, which came in the form of a coach’s motivational locker room speech and which was inspired by the famous words championing teamwork and small steps toward progress of Al Pacino’s coach character Tony D’Amato in an… Continue reading Serena Williams Leads Rémy Martin ‘Inch By Inch’ Super Bowl Ad Inspired By Warner Bros’ Any Given Sunday
The North Face Links Logo Placement To Mountain Climbing In ‘We Always Have Your Back’
January saw outdoor wear brand The North Face launch a 60-second film based on the fact that its logo is ever present on the back of its garment which it claims illustrates how the brand ‘Always Has Your Back’. The objective is to establish and reinforce The North Face’s core positioning as an active,… Continue reading The North Face Links Logo Placement To Mountain Climbing In ‘We Always Have Your Back’
Delta State ‘Fighting Okra’ Mascot Bad Performance Evaluation In New ESPN ‘This Is SportsCenter’ Ad
ESPN SportsCenter anchors Elle Duncan and Kevin Negandhi meet with Delta State’s ‘Fighting Okra’ college mascot to discuss its poor attitude in its latest ‘This Is SportsCenter’ spot which is structured as an employee performance evaluation. The latest commercial in the sports broadcaster’s long running series, created by agency Arts & Letters, sees the… Continue reading Delta State ‘Fighting Okra’ Mascot Bad Performance Evaluation In New ESPN ‘This Is SportsCenter’ Ad
Gatorade Leverages Qatar 2022 With Messi Fronted ‘The Next 90 Minutes’ Spot & Limited-Edition Bottle
Sports drink giant Gatorade launched a multi-strand, global ‘The Next 90 Minutes’ campaign to leverage the 2022 FIFA Men’s World Cup which sets out to inspire future generations to achieve greatness, by facing any challenge ahead with confidence. Spearheaded by a film starring Argentina’s Lionel Messi, Gatorade’s campaign aims to reinforce the idea that,… Continue reading Gatorade Leverages Qatar 2022 With Messi Fronted ‘The Next 90 Minutes’ Spot & Limited-Edition Bottle
Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
A new Australian campaign from Google in partnership with Dementia Australia leveraged its partnership with the AFL and AFLW by showing how Google devices can help reconnect families through the power and effect of memories in a touching Aussie Rules themed spot. The campaign, developed in consultation with Dementia Australia and in harness with… Continue reading Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
ASICS Champions Constant Evolution, Forward Movement & Relentless Energy In ‘Always In Motion’ Campaign
A new ‘Always In Motion’ campaign in early March saw sportswear giant ASICS SportStyle champion forward movement and evolution to tell the brand’s sports style story through the hypnotic interplay of creative vision and constant motion. The creative brief from ASICS was to introduce the SportStyle core values of ‘Timeless Legacy’, ‘Relentless Innovation’ and… Continue reading ASICS Champions Constant Evolution, Forward Movement & Relentless Energy In ‘Always In Motion’ Campaign
Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
Channel 4 launched its first promotional trailer for its coverage of the Beijing 2022 Paralympic Winter Games in the form of a spot that brings to life the challenges of a visually impaired alpine skier hurtling down a mountain. Fronted by Paralympic GB alpine skier Millie Knight and shot from her own perspective, the… Continue reading Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
Gaming Giant EA Sports Rolls Out Stirring ‘Thanks, Coach’ Tribute To John Madden
In mid-February gaming giant EA Sports rolled out a powerful, respectful ‘Thanks, Coach’ tribute to NFL great and its naming partner for its biggest US sports game EA Sports Madden NFL. Along with old-time portable television sets serving as symbolic screens of his legendary life, the moving spot features colleagues, friends, NFL Hall of… Continue reading Gaming Giant EA Sports Rolls Out Stirring ‘Thanks, Coach’ Tribute To John Madden
IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport. ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Planet Fitness Super Bowl ‘What’s Gotten into Lindsay?’ Spot Stars Lindsay Lohan
Gym giant Planet Fitness pre-released its Super Bowl commercial which stars Lindsay Lohan and simultaneously pokes fun at the actor’s former party girl lifestyle while celebrating her current prioritise of the gym and her health over glamorous celebrity parties. Created by agency Publicis‘ bespoke Team Lift unit, the playful campaign’s message is fairly basic:… Continue reading Planet Fitness Super Bowl ‘What’s Gotten into Lindsay?’ Spot Stars Lindsay Lohan
New Balance Launches First GCC Campaign To Inspire Runners To Hit the Road (& Promote Dubai Shop Opening)
Primarily promoting the Fresh Foam 1080v11 and the Fresh Foam X Vongo v5 trainers, November saw New Balance launch its first Gulf Cooperation Council (GCC) campaign based around championing runners who make time for what they love no matter what. The marketing push, which targeted consumers in Bahrain, Kuwait, Oman, Qatar, Saudia Arabia and… Continue reading New Balance Launches First GCC Campaign To Inspire Runners To Hit the Road (& Promote Dubai Shop Opening)
