The Canadian Olympic Committee (COC) and CBC/Radio-Canada teamed up with Toronto agency The Hive for a Paris 2024 ‘Brave Is Unbeatable’ multi-platform, multi-stage campaign chronicling the inspiring journeys Team Canada athletes. Objective The campaign goal was to build excitement around Paris 2024 and support for the Canadian team through a message that celebrates overcoming adversity.… Continue reading Michael J Fox & Celine Dion Showcase Inspiring Olympic Athlete Journeys In Team Canada and CBC/Radio-Canada ‘Brave Is Unbeatable’
Category: Multi-sport
Retailer Sportscraft Become Australian Olympic Team’s ‘Supportscraft’ For Paris 2024 Apparel Campaign
Retailer and Australian Olympic Committee supplier Sportscraft, which has designed the Aussie team’s Games’ Uniforms for the last 40 years, unveiled its Paris 2024 opening ceremony uniforms in Mid-April via an integrated campaign called ‘Supportscraft’ created in partnership with agency The General Store and PR agency TMC PR. Objective The brief was to launch the… Continue reading Retailer Sportscraft Become Australian Olympic Team’s ‘Supportscraft’ For Paris 2024 Apparel Campaign
Team GB Sponsor NatWest Delivers Team Talk To Unify & Inspire Nation & Mark 100 Days To Go
With 100 days to go before the Paris 2024 Games, Team GB sponsor NatWest linked up with several British Olympic and Paralympic legends to inspire the nation to reach their (financial and personal) goals via a ‘Natwest Team Talk. Objective The activation’s aim was to leverage the 100-days-to-go point to inspire Brits to ‘stay on… Continue reading Team GB Sponsor NatWest Delivers Team Talk To Unify & Inspire Nation & Mark 100 Days To Go
#NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme
Mid-April saw the US sportswear behemoth Nike bring its NikeOnAir showcase to Paris’ Palais Brongniart for an extravagant, three-day Olympic/Paralympic product and kit launch event. The building’s exterior was flanked by 30-foot statues of some of Nike’s leading athlete endorsers while inside it had curated an ambient event that blended a theatrical fashion show, a… Continue reading #NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme
Sportswear Heavyweights Seek Paris2024 Revival Via Record Marketing Spend: Launching Platforms Early, Championing Innovation & Building Hype
The traditional global heavyweights of the sportswear space – such as Nike, Adidas and Puma – have, in recent years, been struggling to maintain market share and world dominance as newer, up-and-coming sports brands – such as On Running and Hoka – have grown rapidly in recent years as their designs, technologies and positionings have… Continue reading Sportswear Heavyweights Seek Paris2024 Revival Via Record Marketing Spend: Launching Platforms Early, Championing Innovation & Building Hype
Team USA Unveils New Diverse & Personal Olympic Marketing Strategy As ‘One For All’ Platform Marks 100 Days To Paris 2024
With 100 days to go before Paris 2024, the US Olympic & Paralympic Committee (USOPC) unveiled a new Games’ marketing strategy highlighting athlete diversity and personality to appeal to younger fans through a Team USA ‘One For All’ brand platform. Developed and created with agency W+K New York (along with Team USA Studio), the campaign… Continue reading Team USA Unveils New Diverse & Personal Olympic Marketing Strategy As ‘One For All’ Platform Marks 100 Days To Paris 2024
Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign
Coca-Cola sports drink brand Powerade teamed up with US Olympic super star Simone Biles to kick off its global Paris 2024 ‘Take A Pause’ marketing with an emotional campaign supporting athletes’ mental and physical health and inspired by how the most decorated gymnast of all time dealt with struggle. Objective This campaign, which is part… Continue reading Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign
AI Gets Creative
If you are a sports marketer convinced that AI will only affect those in roles like data and media and that it won’t really affect creatives because you believe that truly original ideas, beautiful artistic executions and finely crafted copy are the sole preserve of the human mind, skill and spirit….then you may need to… Continue reading AI Gets Creative
Puma’s Performance & Speed Focused #ForeverFaster ‘See The Game Like We Do’ Is Brand’s Biggest Global Brand Campaign Ever
Focusing on speed and performance and rolling out ahead of a summer of blockbuster sporting events, April saw Puma launch its largest marketing investment ever in the form of a global brand campaign titled ‘Forever. Faster. – See The Game Like We Do’. This multi-market, multi-sport marketing burst emphasis speed and sporting performing across its… Continue reading Puma’s Performance & Speed Focused #ForeverFaster ‘See The Game Like We Do’ Is Brand’s Biggest Global Brand Campaign Ever
Adidas Expands #YouGotThis Via Trio Of Pressure-Free, Fun-Only Films Featuring Edwards, Fishel, Martinelli, Pereira, Cerundolo & Aliassime
Adidas continued to build its new umbrella ‘You Got This’ marketing platform through February and March with a trio of online films featuring a lineup of young Adidas ambassadors – including Anthony Edwards, Mia Fishel, Gabriel Martinelli and Andreas Pereira, plus Francisco Cerundolo and Felix Auger Aliassime – which all explore how they might play… Continue reading Adidas Expands #YouGotThis Via Trio Of Pressure-Free, Fun-Only Films Featuring Edwards, Fishel, Martinelli, Pereira, Cerundolo & Aliassime
Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation
Indian multinational food giant Britannia leveraged its Indian Olympic Association (IOA) partnership in mid-March through a multichannel campaign encouraging the country’s hunger for sports other than cricket called #HungryForGold. Objective Britannia teamed up with agency Talented and JSW Sport to project a new sporting image for India: one that is inclusive and champions multiple sports.… Continue reading Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation
Optimum Nutrition Integrated Global Campaign Urges All Athletes To ‘Unlock More You’
Optimum Nutrition, the sports nutrition brand owned by Glanbia Performance Nutrition (GPN), released a global communications campaign on 4 March titled ‘Unlock More You’ and showcasing how the product helps unlock sporting moments of achievement and celebration. Developed in partnership with creative agency TBWA (Dublin), which was appointed as Optimum Nutrition’s global brand agency in… Continue reading Optimum Nutrition Integrated Global Campaign Urges All Athletes To ‘Unlock More You’
