January saw outdoor wear brand The North Face launch a 60-second film based on the fact that its logo is ever present on the back of its garment which it claims illustrates how the brand ‘Always Has Your Back’. The objective is to establish and reinforce The North Face’s core positioning as an active,… Continue reading The North Face Links Logo Placement To Mountain Climbing In ‘We Always Have Your Back’
Tag: Jacket
Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Through January 2022 US fashion brand Ralph Lauren promoted its Polo Ralph Lauren brand and Australian Open 2022 collection through an integrated marketing campaign spanning video, athlete ambassador events, and exhibition matches, tennis clinics, on-site activity, pop-ups and social media content. For the 2022 tournament, the company launched a commemorative co-branded Ralph Lauren Australian… Continue reading Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
