Women’s History Month saw Gap-owned sports and leisure brand Athleta roll out the first wave of work in a new, multiphase, long-term brand campaign aimed at empowering women and girls called ‘Find Your Movement’. The campaign, which was conceived and produced internally and debuted on 1 March, aims to ‘cement the brand’s goal of championing… Continue reading Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution
Tag: Pop Up
McDonald’s Australia Experiences, Pop-Ups, Photo Ops & Menu Unites Fans For FIFA Women’s World Cup 2023
FIFA partner McDonald’s, or Maccas as it is universally known in Australia, leveraged excitement around the 2023 Women’s World Cup through an integrated marketing programme led by a bespoke pop-up fan fest restaurant, interactive experiences, photo opportunities, a Panini partnership and bespoke tournament menu additions. The fast food giant’s Australian marketing team worked with… Continue reading McDonald’s Australia Experiences, Pop-Ups, Photo Ops & Menu Unites Fans For FIFA Women’s World Cup 2023
‘NISMO Thrifted’ Upcycled Racewear Sees Nissan Target Younger Audience At Formula E Portland Race
The Nissan Formula E team in harness with the auto manufacturer’s NISMO racing division teamed up with sustainable fashion designer Mia D’Amato to create a new ‘Nismo Thrifted’ streetwear collection made entirely from upcycled and recycled decades old Nissan racewear. To support the collection’s launch, sport and entertainment agency Dark Horses created a vintage-style… Continue reading ‘NISMO Thrifted’ Upcycled Racewear Sees Nissan Target Younger Audience At Formula E Portland Race
MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
Major League Baseball (MLB) hosted a live baseball experience in the heart of London titled ‘Trafalgar Square Takeover’ in the form of a three-day festival celebrating the sport and promoting the two-game 2023 London Series between long-time rivals St. Louis Cardinals take on Chicago Cubs in the London Stadium. The league teamed up with… Continue reading MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
Pepsi Max & Soccer Icon Ronaldinho Reveal Branded, Custom-Created ‘Nutmeg Foosball Table’
To leverage spiking soccer interest around the 2022 FIFA Men’s World Cup and ambush fierce rival and official Qatar 2022 sponsor Coca-Cola, PepsiCo’s Pepsi Max brand teamed up with Brazilian football legend Ronaldinho to unveil is custom-created, branded ‘Nutmeg Foosball Table’. A highly creative and skillful attacking midfielder Ronaldo de Assis Moreira, commonly known… Continue reading Pepsi Max & Soccer Icon Ronaldinho Reveal Branded, Custom-Created ‘Nutmeg Foosball Table’
French Football Magazine So Foot’s ‘So Food’ Pop-Up Gives Qatar 22 Boycotters Cooking Masterclass
French football publication So Foot chose to cover the 2022 FIFA Men’s World Cup on and off the field, but understood that some of its readers decided to boycott the tournament due to bribery corruption and human rights abuses and so chose to offer them an alternative window on the world in the form of… Continue reading French Football Magazine So Foot’s ‘So Food’ Pop-Up Gives Qatar 22 Boycotters Cooking Masterclass
Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear
Custom Sneakers for horses have arrived in the home of racing in the USA – Lexington, Kentucky – in the form of a slightly tongue-in-cheek October/November ‘Horse Kicks‘ campaign from agency Cornett, regional visitor/tourist organisation VisitLEX and sneaker design outfit Infinite Kustomz. The world’s first custom sneaker range for horses, ‘Horse Kicks’, is a custom… Continue reading Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear
Gymshark & CALM Open London Pop-Up ‘Deload’ Barbershop With Mental Health Trained Barbers
July saw sportswear brand Gymshark open a new barbershop called ‘Deload’ designed to allow and encourage men to comfortably open up about their mental wellness to the professional mental health trained barbers. The project, which activates Gymshark’s partnership with and support for mental health charity CALM (Campaign Against Living Miserably), sees the Solihull based… Continue reading Gymshark & CALM Open London Pop-Up ‘Deload’ Barbershop With Mental Health Trained Barbers
AELTC Looks Overseas For New Audiences With Experiential US ‘The Hill In New York’ Initiative
The All England Lawn Tennis Club (AELTC) continued its strategy of looking internationally for new audiences and, as The Championships 2022 marked 100 years of Centre Court at Church Road, Wimbledon brought a taste of the world’s most famous tennis tournament stateside with an experiential initiative called ‘The Hill In New York’. Designed in… Continue reading AELTC Looks Overseas For New Audiences With Experiential US ‘The Hill In New York’ Initiative
Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’
For the 2022 NBA All-Star Weekend, Michelob Ultra encouraged hoops fans to ‘Enjoy It Like It’s 1993’ with a collection of in-person and online activations that recreate elements of classic arcade game NBA Jam. Which year has the best All-Star MVP? #ULTRAJAM — Michelob ULTRA (@MichelobULTRA) February 17, 2022 The marketing effort rolled… Continue reading Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’
The North Face Opened The Coldest Pop-Up Store In China Developed With Fred & Farid Shanghai
The North Face is not an official Beijing 2022 and as such had to temporarily shutter its store in Genting Ski Resort for the duration of the Beijing 2022 Winter Olympics and Paralympics, but still found an imaginative way to leverage the event by opening the world’s coldest pop-up store. Setting out to celebrate… Continue reading The North Face Opened The Coldest Pop-Up Store In China Developed With Fred & Farid Shanghai
Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Through January 2022 US fashion brand Ralph Lauren promoted its Polo Ralph Lauren brand and Australian Open 2022 collection through an integrated marketing campaign spanning video, athlete ambassador events, and exhibition matches, tennis clinics, on-site activity, pop-ups and social media content. For the 2022 tournament, the company launched a commemorative co-branded Ralph Lauren Australian… Continue reading Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
