Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience

Energy drink and lifestyle brand Red Bull linked up with its sister outfit Oracle Red Bull Racing for a multi-tiered, inventive hospitality activation at the 2023 British Grand Prix titled ‘Red Bull Pole Position’   The Austrian based drinks brand teamed up with full-service event company Creation to design and deliver an inventive hospitality activation… Continue reading Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience

Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’

For the 2022 NBA All-Star Weekend, Michelob Ultra encouraged hoops fans to ‘Enjoy It Like It’s 1993’ with a collection of in-person and online activations that recreate elements of classic arcade game NBA Jam.   Which year has the best All-Star MVP? #ULTRAJAM — Michelob ULTRA (@MichelobULTRA) February 17, 2022   The marketing effort rolled… Continue reading Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’