To leverage the FIFA 2023 Women’s World Cup and boost support for the US Women’s National Team (USWNT) despite the unsociable time zone issues around a tournament held in Australia and New Zealand, FanDuel teamed up with female-owned North Edge Craft Coffee to create a limited edition, custom coffee blend called ‘Extra Kick’ which will… Continue reading FANDUEL/NORTH EDGE CRAFT DEFY TIME ZONES TO Back USWNT WITH CUSTOM ‘EXTRA KICK COFFEE’ OFFER
Tag: Wieden + Kennedy New York
Can NFL Legend Rob Gronkowski Convert FanDuel’s ‘Kick of Destiny’ At Super Bowl LVII?
FanDuel and agency Wieden+Kennedy have teamed up with retired NFL super star Rob Gronkowski for a ‘Kick of Destiny’ campaign revolving around challenging the recently retired (for the second time) NFL super star tight end to kick a 25-yard field goal on Super Bowl Sunday. Despite Gronk’s 11-year career and his five appearance in… Continue reading Can NFL Legend Rob Gronkowski Convert FanDuel’s ‘Kick of Destiny’ At Super Bowl LVII?
Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’
For the 2022 NBA All-Star Weekend, Michelob Ultra encouraged hoops fans to ‘Enjoy It Like It’s 1993’ with a collection of in-person and online activations that recreate elements of classic arcade game NBA Jam. Which year has the best All-Star MVP? #ULTRAJAM — Michelob ULTRA (@MichelobULTRA) February 17, 2022 The marketing effort rolled… Continue reading Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’
Michelob Ultra Leverages Super Bowl With Sports Star Led ‘Superior Bowl’ Gender Equality Campaign
Michelob Ultra launched a high profile marketing push around Super Bowl LVI at the start of February called ‘Superior Bowl’ which features NFL legend Peyton Manning and tennis super star Serena Williams and champions gender equality. The campaign is led by a hero ‘Superior Bowl’ commercial, includes an appearance by Williams in a live… Continue reading Michelob Ultra Leverages Super Bowl With Sports Star Led ‘Superior Bowl’ Gender Equality Campaign
Moore Recreates Iconic MJ ‘Wings’ Pose In Jordan Brand Campaign For New WNBA Season
Maya Moore, arguable the biggest star of the WNBA, fronts a new Jordan Brand hoops campaign that blends TV and OOH inspired by iconic 1989 poster The Lynx star Moore recreates Michael Jordan’s classic ‘Wings’ poster from 1989: an image that adorned hundreds of thousands of basketball fan bedrooms through the ’80s and ’90s. The… Continue reading Moore Recreates Iconic MJ ‘Wings’ Pose In Jordan Brand Campaign For New WNBA Season
