As the NBA 2024 regular season drew to a close and a total solar eclipse occurred over the USA and Mexico, Nike ‘colluded with aliens’ to leverage its endorser partnership with new young French hoops phenom Victor Wembanyama via the release of a new player ambassador logo positioned as coming from another world which promotes… Continue reading Nike’s Leverages Eclipse & End Of NBA Regular Season To Launch ‘Alien’ Wembanyama Logo & Signature Shoe
Category: Basketball
Lucozade #BringTheEnergy Unites Sport & Energy Brands In First Masterbrand Platform
Sport and energy drink Lucozade teamed up with creative agency Adam & Eve/DDB and design agency Pearlfisher to unveil its first major brand redesign in almost a century in the form of a fresh masterbrand platform which refreshes its assets – including a new visual identity and package design – and promotes the evolution through… Continue reading Lucozade #BringTheEnergy Unites Sport & Energy Brands In First Masterbrand Platform
Puma’s Performance & Speed Focused #ForeverFaster ‘See The Game Like We Do’ Is Brand’s Biggest Global Brand Campaign Ever
Focusing on speed and performance and rolling out ahead of a summer of blockbuster sporting events, April saw Puma launch its largest marketing investment ever in the form of a global brand campaign titled ‘Forever. Faster. – See The Game Like We Do’. This multi-market, multi-sport marketing burst emphasis speed and sporting performing across its… Continue reading Puma’s Performance & Speed Focused #ForeverFaster ‘See The Game Like We Do’ Is Brand’s Biggest Global Brand Campaign Ever
Adidas Expands #YouGotThis Via Trio Of Pressure-Free, Fun-Only Films Featuring Edwards, Fishel, Martinelli, Pereira, Cerundolo & Aliassime
Adidas continued to build its new umbrella ‘You Got This’ marketing platform through February and March with a trio of online films featuring a lineup of young Adidas ambassadors – including Anthony Edwards, Mia Fishel, Gabriel Martinelli and Andreas Pereira, plus Francisco Cerundolo and Felix Auger Aliassime – which all explore how they might play… Continue reading Adidas Expands #YouGotThis Via Trio Of Pressure-Free, Fun-Only Films Featuring Edwards, Fishel, Martinelli, Pereira, Cerundolo & Aliassime
Bryan Cranston’s ‘Dream With No Limits’ Ad Fronts MLB’s 2024 New Season Integrated ‘Anything Can Happen’ Campaign
Rolling out from 25 March, hyping the 2024 season’s official 28 March ‘Opening Day’, Major League Baseball’s (MLB) annual new season marketing burst was spearheaded by a hero spot starring award-winning actor and baseball super fan Bryan Cranston. Last season, it was Cranston who helped introduce rule changes – including the pitch clock – and… Continue reading Bryan Cranston’s ‘Dream With No Limits’ Ad Fronts MLB’s 2024 New Season Integrated ‘Anything Can Happen’ Campaign
Adidas & Hailey Van Lith Seek To Quell College Athlete Anxieties In Nil Strand Of ‘You Got This’
A new NCAA March Madness themed campaign starring new endorser and LSU Tigers hoops star Hailey Van Lith sees adidas aim to help young athletes everywhere overcome self-doubt on the court and remember the joy of the sport. Objective This hoops focused chapter of the sportswear giant’s new global ‘You Got This‘ brand campaign –… Continue reading Adidas & Hailey Van Lith Seek To Quell College Athlete Anxieties In Nil Strand Of ‘You Got This’
The Home Depot Builds NCAA Alliance & Teams Up With Shaq For Unique ‘How To March Madness’ DIY Tips
Following signing a multi-year official corporate partnership with the NCAA earlier in the month, The Home Depot leveraged its new rights around the 2024 NCAA Division 1 Men’s and Women’s March Madness through a Shaquille O’Neal fronted, multichannel ‘How To’ campaign which combines the tournament fandom with the satisfaction of DIY during the retailer’s most… Continue reading The Home Depot Builds NCAA Alliance & Teams Up With Shaq For Unique ‘How To March Madness’ DIY Tips
Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem
NCAA corporate champion Capital One is back with a multiplatform activation that puts the ‘mad’ into March Madness with a marketing blitz once again fronted by ambassadors Charles Barkley, Samuel L Jackson, Spike Lee, Magic Johnson, Jennifer Garner and Jim Nantz and which this year includes a special guest appearance from Dionne Warwick. The campaign… Continue reading Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem
AT&T Teams UP With College & NBA Hoops Stars to ‘Connect To The Madness’ To Leverage NCAA Partnership
Leveraging its sponsorship rights, AT&T brings a strong team of current and former NBA and WNBA stars (who all played at university) alongside a line-up of current collegiate stars for a NCAA 2024 March Madness campaign called ‘Connect To The Madness’ to demonstrate that it offers personalized plans to fit anyone and everyone’s needs. Teaming… Continue reading AT&T Teams UP With College & NBA Hoops Stars to ‘Connect To The Madness’ To Leverage NCAA Partnership
Nissan Wants Everyone, Everywhere To Know ‘It’s Madness Season’
For its fourth year as a Corporate Partner of NCAA March Madness, Nissan aims to ensure everyone knows that ‘It’s Madness Season’ with a campaign that drives the tournament’s joyful mayhem – from the mascots and the fans, to the players and the official Nissan vehicles – all over the place. Based on the insight… Continue reading Nissan Wants Everyone, Everywhere To Know ‘It’s Madness Season’
Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)
Every year millions of Americans fill out March Madness brackets and very, very few get them right. So Pepsi chose to leverage the 2024 college hoops tournament by seeing whether AI could do a better job…..Allen Iverson that is. This integrated, bracket led campaign both pokes fun at the lengths people go to in order… Continue reading Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)
Cleveland Cavaliers Presenting Partner Avery Dennison Leverages ‘Women’s Hoops Night’ Via NFC Patches, A Merch Contest & The ‘Wall Of Women’
On 8 March, Avery Dennison activated its status as the presenting partner of the Cleveland Cavaliers celebrated the NBA’s ‘2024 Women’s Hoops Night’ by activating around the team’s home a game against through a campaign built around the in-stadium giveaway of bespoke Near-field Communication (NFC) patches which link to fan smartphones and enable supporters to… Continue reading Cleveland Cavaliers Presenting Partner Avery Dennison Leverages ‘Women’s Hoops Night’ Via NFC Patches, A Merch Contest & The ‘Wall Of Women’