To leverage the FIFA 2023 Women’s World Cup and boost support for the US Women’s National Team (USWNT) despite the unsociable time zone issues around a tournament held in Australia and New Zealand, FanDuel teamed up with female-owned North Edge Craft Coffee to create a limited edition, custom coffee blend called ‘Extra Kick’ which will… Continue reading FANDUEL/NORTH EDGE CRAFT DEFY TIME ZONES TO Back USWNT WITH CUSTOM ‘EXTRA KICK COFFEE’ OFFER
Tag: Bespoke
Levi’s Leverage Liverpool EPL Title With Artist Akse’s Jacket Collaboration Covid Cause Campaign
To mark Liverpool FC’s first ever Premier League title triumph, partner Levi’s rolled out a cause campaign based around the creation three bespoke trucker jackets and limited-edition t-shirts with street artist Akse for supporters to commemorate the club’s history-making season and raise money for coronavirus causes. Territory: UK/Global Agency: 160Over90 Levi’s, Liverpool… Continue reading Levi’s Leverage Liverpool EPL Title With Artist Akse’s Jacket Collaboration Covid Cause Campaign
Saatchi’s Chelsea FC ‘Get Me A Sponsor’ Personalises Cases For 33 Target CEOs
Q: How does one of the world’s biggest football clubs attract sponsors? A: A direct, business-to-business personalised appeal to 33 CEOs of the world’s biggest businesses. At least that was the engagement phase tactic used by agency Saatchi & Saatchi’s ‘Get Me A Sponsor’ campaign in response to a brief from Chelsea FC… Continue reading Saatchi’s Chelsea FC ‘Get Me A Sponsor’ Personalises Cases For 33 Target CEOs
