To mark Liverpool FC’s first ever Premier League title triumph, partner Levi’s rolled out a cause campaign based around the creation three bespoke trucker jackets and limited-edition t-shirts with street artist Akse for supporters to commemorate the club’s history-making season and raise money for coronavirus causes. Territory: UK/Global Agency: 160Over90 Levi’s, Liverpool… Continue reading Levi’s Leverage Liverpool EPL Title With Artist Akse’s Jacket Collaboration Covid Cause Campaign
Tag: Levi’s
Levi’s Film Workshop: Art In The Streets
The Levi’s Film Workshop has produced a new film charting the history of graffiti as the centrepiece of the Art In The Streets Exhibition in the Geffen Contemporary at MOCA. The brand’s movie workshop programme has released ‘Outside In’ – chronicling the MOCA’s Art In The Streets exhibition celebrating graffiti The exhibition… Continue reading Levi’s Film Workshop: Art In The Streets
Levi’s Ready To Make Braddock Work
Levi’s ‘Ready To Work’ commitment to revitalising and redeveloping the Pennsylvania town of Braddock is part of the brand’s wider ‘Go Forth’ idea. Whilst not officially a sponsorship, Levi’s partnership with Braddock sees it provide two years of financial and legal support that spans support for a community centre, an urban farm, as well as… Continue reading Levi’s Ready To Make Braddock Work
Levi’s Sponsors Alamo’s Outdoor Screening GPS Hunt
As the summer arrives, Levi’s is reviving the American Open Air Movie tradition by sponsoring an initiative with Alamo to screen nine iconic films – in a location where a key scene was actually shot. Under the umbrella of the ‘We are all workers’ idea, the US jeans giant collaborates with Texas based… Continue reading Levi’s Sponsors Alamo’s Outdoor Screening GPS Hunt
Levi’s Teams Up With Trouble TV To Target Youngsters
Levi’s looks to boost brand perception among high spending youngsters with its first TV sponsorship tie up with Bump ’n’ Grind on Virgin’s Trouble TV youth channel to support dance talent. Research showed that youngsters are not only fickle in their tastes they’re also big spenders on fashion clothing, so the jeans giant aims… Continue reading Levi’s Teams Up With Trouble TV To Target Youngsters
