Campaign Against Living Miserably (CALM) leveraged the FIFA 2023 World Cup and spiking interest around the England National Women’s Team through a national campaign called ‘Unseen Signals’ tackling the rising rate of suicide in women under 25 fronted by England Lioness and CALM ambassador Fran Kirby. ONS data shows that every two days, one… Continue reading CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Tag: Mural
Big Brothers & Big Sisters Activative NFL Tie-Up To Recruit Mentors Via #TheBigDraft
As part of its #InspireChange social justice programme, the NFL continued to activate and support its non-profit partnership with Big Brothers & Big Sisters Of America (BBBSA) around the 2023 Draft through an integrated initiative titled #TheBigDraft which seeks to recruit new mentors across the country for its programmes. Youth mentoring non-profit Big Brothers… Continue reading Big Brothers & Big Sisters Activative NFL Tie-Up To Recruit Mentors Via #TheBigDraft
TalkSPORT Unveils Giant Mural To Front ‘Wall-To-Wall’ Campaign Promoting Its FIFA Men’s World Cup Coverage
TalkSPORT, which holds a set of UK radio rights to the 2022 FIFA Men’s World Cup, sought to promote its ‘Wall-to-Wall’ coverage of the tournament by taking over a huge wall in Shoreditch (East London) and covered it in a 50ft mural. The commercial radio channel, which will broadcasting every game live and ‘cover… Continue reading TalkSPORT Unveils Giant Mural To Front ‘Wall-To-Wall’ Campaign Promoting Its FIFA Men’s World Cup Coverage
Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Japanese sportswear brand ASICS leveraged its partnership with the annual World Ekiden team relay race through a campaign created in collaboration with painter Frankie Cihi and called ‘The Art Of the Relay’. ASICS is the host of the annual Ekiden Race, which began in Japan back in 1917 and was originally founded on the… Continue reading Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Man City FC Training Kit Partner OKX’s Murals & Digital Ads Cyber-Punk Manchester Streets
Cryptocurrency platform OKX activated its new status as the Official Training Kit Partner of Manchester City FC for the 2022/2023 season with an integrated on- and offline campaign built around using real footage and CGI to turn City players into signature OKX cyber-punks in a mural led tie-up with street artist Akse P19 and Global… Continue reading Man City FC Training Kit Partner OKX’s Murals & Digital Ads Cyber-Punk Manchester Streets
Beats By Dre Mural Supports Man Utd Star & Athlete Ambassador Marcus Rashford
A huge mural of Manchester United FC and England forward Marcus Rashford wearing Beats By Dre headphones was painted in the Shudehill area of Manchester in response to the widespread online abuse the footballer has received in recent months. The OOH mural features a massive work of art by BBC art director Reuben Dangoor:… Continue reading Beats By Dre Mural Supports Man Utd Star & Athlete Ambassador Marcus Rashford
Burberry, The Face, The National Literacy Trust & Marcus Rashford Team Up For ‘Dreamscapes’ Community Mural & Zine Art Project
In February 2022, fashion house Burberry, style magazine The Face, The National Literacy Trust and Manchester United’s Marcus Rashford teamed up with pupils of a North London Primary School on an art-led storytelling project in Tottenham which aimed to make children the heroes of their own stories centred on a giant mural called ‘Dreamscapes’ supported… Continue reading Burberry, The Face, The National Literacy Trust & Marcus Rashford Team Up For ‘Dreamscapes’ Community Mural & Zine Art Project
ANZ Salutes Oz Tennis Icon Dylan Alcott With Fed Square Mural & Financial Wellbeing Score Initiative
To pay tribute to athlete ambassador Dylan Alcott’s last appearance its his home Grand Slam, ANZ activated its rights around the 2022 Australian Open through an integrated programme which included a giant tennis ball mural of Alcott in Melbourne’s Federation Square to mark his retirement. The financial services brand and official AO partner paid… Continue reading ANZ Salutes Oz Tennis Icon Dylan Alcott With Fed Square Mural & Financial Wellbeing Score Initiative
Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button Lane Football Pitch’
To coincide with the England and Manchester star’s 24th birthday and a new multi-year sportswear brand partnership, Nike saluted Marcus Rashford by unveiling a new football pitch and matching mural at his former primary school – Button Lane in Whythenshaw (South Manchester). Officially opened on 3 November, the player led activation continues Nike’s existing… Continue reading Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button Lane Football Pitch’
Premiership Rugby’s Kick-Off Led By Huge 3-Player Twickenham Painting To Announce #RugbyRestart
Premiership Rugby works with Taylor Herring and VCCP Media on giant Twickenham turf art piece to spearhead social campaign seeking to promote the league’s long awaited restart. Objective: Gallagher Premiership Rugby briefed agency Taylor Herring to create a campaign to promote the season re-start and drive awareness and excitement amongst fans. … Continue reading Premiership Rugby’s Kick-Off Led By Huge 3-Player Twickenham Painting To Announce #RugbyRestart
Levi’s Leverage Liverpool EPL Title With Artist Akse’s Jacket Collaboration Covid Cause Campaign
To mark Liverpool FC’s first ever Premier League title triumph, partner Levi’s rolled out a cause campaign based around the creation three bespoke trucker jackets and limited-edition t-shirts with street artist Akse for supporters to commemorate the club’s history-making season and raise money for coronavirus causes. Territory: UK/Global Agency: 160Over90 Levi’s, Liverpool… Continue reading Levi’s Leverage Liverpool EPL Title With Artist Akse’s Jacket Collaboration Covid Cause Campaign
Australian Open Official Beer Stella Artois’ Art-Led ‘The Life Artois’ Activates 2020 Tournament
To activate its inaugural year as the official beer partner of the Australian Open Stella Artois set up an artists studio on-site which created an artwork each day to represent life at the tournament. The initiative, called ‘The Life Artois – Captured Live’ saw four resident artists chosen from each of the Grand Slam… Continue reading Australian Open Official Beer Stella Artois’ Art-Led ‘The Life Artois’ Activates 2020 Tournament
