Campaign Against Living Miserably (CALM) leveraged the FIFA 2023 World Cup and spiking interest around the England National Women’s Team through a national campaign called ‘Unseen Signals’ tackling the rising rate of suicide in women under 25 fronted by England Lioness and CALM ambassador Fran Kirby. ONS data shows that every two days, one… Continue reading CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Tag: VMLYR
New Balance Extends ‘We Got Now’ With New Commercial Chapter Starring Leonard, Sterling, Saka & Musician IU & Jack Harlow
Summer 2022 saw 2020 New Balance release the latest chapter in its umbrella ‘We Got Now’ marketing platform in the USA and UK which features athlete ambassadors and iconic cultural endorsers embracing their craft in everyday moments. The latest wave of work aims to highlight the joy of their craft in everyday moments –… Continue reading New Balance Extends ‘We Got Now’ With New Commercial Chapter Starring Leonard, Sterling, Saka & Musician IU & Jack Harlow
Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
Ageas Federal Life Insurance (AFLI) teamed up with Indian cricket legend Sachin Tendulkar for an integrated campaign called ‘Young Sachin’ which used DeepFake AI video regeneration technology to re-create a young, 11-year-old Tendulkar. Running through March and April to leverage the 2022 iteration of the Indian Premier League (IPL), the campaign’s aim is that,… Continue reading Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
NCAA Partner Wendy’s Launches March Madness Menu, App Offer & Reggie Miller Ads
Wendy’s, the official breakfast and hamburger of NCAA March Madness, activated around the college hoops tournament through a set of special promotions and offers promoted through a new menu, a special app and a series of commercials fronted by athlete ambassador and former NBA super star Reggie Miller. The campaign, which kicked off the… Continue reading NCAA Partner Wendy’s Launches March Madness Menu, App Offer & Reggie Miller Ads
Ford Performance ‘The W Track’ Game Enables Players To Experience The Barriers Women Face To Get Into Motorsport
A new initiative from Ford Performance, the racing division of Ford Motor Company, called ‘The W Track’ was based around a customised virtual racing track that allows drivers to experience just how hard it is for women to get into motorsports. Created alongside brand and customer experience agency VMLY&R and launched to leverage International… Continue reading Ford Performance ‘The W Track’ Game Enables Players To Experience The Barriers Women Face To Get Into Motorsport
Michelob Ultra’s New Sportswear Collection Balances Fit & Fun & Is Promoted Via ‘Train your FUN Side’ Campaign
In mid-January Michelob Ultra teamed up with creative independent agency GUT Mexico City to launch a campaign called ‘Train your FUN Side’ which promotes the beer brand’s first ‘dry-fun’ sportswear collection called ‘Michelob Origins’. The campaign seeks to challenge preconceptions about wellbeing and the life balance between ‘keeping fit’ and ‘having fun’. It showcases… Continue reading Michelob Ultra’s New Sportswear Collection Balances Fit & Fun & Is Promoted Via ‘Train your FUN Side’ Campaign
