Restaurant chain Boston Pizza – which oddly has no connection to its namesake city, but is a Canadian company – leveraged the NHL Playoffs through a Toronto Maple Leafs supporting campaign called ‘BP Fanalytics’ which purports to adopt advanced sports analytics techniques to create the ultimate Playoffs viewing experience and an evolving Playoffs menu … Continue reading Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win
Tag: Menu
NCAA Partner Wendy’s Launches March Madness Menu, App Offer & Reggie Miller Ads
Wendy’s, the official breakfast and hamburger of NCAA March Madness, activated around the college hoops tournament through a set of special promotions and offers promoted through a new menu, a special app and a series of commercials fronted by athlete ambassador and former NBA super star Reggie Miller. The campaign, which kicked off the… Continue reading NCAA Partner Wendy’s Launches March Madness Menu, App Offer & Reggie Miller Ads
McDonald’s Euro 2012 Digital & Physical Passion Meter
McDonald’s Euro 2012 Passion Meter is a pan-European digital campaign asking fans from across the continent to demonstrate their passion for the sport. The campaign, which is the fast food brand’s marketing spearhead for its official sponsorship of UEFA’s Euro 2012 international football tournament, aims to discover which of Europe’s football fans are… Continue reading McDonald’s Euro 2012 Digital & Physical Passion Meter
