A tennis-themed March 2024 ‘Be The Change, Stay Yourself’ campaign in Poland from Porsche promoting its all-electric Porsche Macan model was fronted by athlete ambassador Iga Świątek themed around change and transformation. Timed to leverage spiking tennis interest around the 2024 Indian Wells tournament (which runs from 3 to 17 March and is now officially… Continue reading Tennis Star Świątek Shares Unbeatable Spirit In Porsche ‘Be The Change, Stay Yourself’ Campaign For Macan EV
Tag: Poland
Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper
Germany’s Betclic teamed up with 180heartbeats and creative agency Jung von Matt to give romantic football fans a chef-cooked 10-course meal on Valentine’s Day with each dish reflecting in real time what was happening on the 14 February UEFA Champions League big match between European giants Paris Saint-Germain and Bayern Munich. The idea was… Continue reading Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper
Enterprise Leverages UEFA Sponsorship Via Van Persie Fronted ‘Europa [League] Road Trip’ Campaign
Mid December saw Enterprise team up with former Manchester United and Arsenal icon Robin Van Persie and British comedian Lloyd Griffith to launch a new UEFA Europa League activation – ‘Europa Road Trip’. The ambassador pairing rolled out the initiative with a launch spot which rolled out across the car rental brand’s digital and social… Continue reading Enterprise Leverages UEFA Sponsorship Via Van Persie Fronted ‘Europa [League] Road Trip’ Campaign
Gillette Activates eSport ESL League of Legends & xPeke Partnerships Via Twitch, Instagram, 3D Printing & Content Series
Late January sees shaving giant Gillette dive into the eSports revolution by activating its new sponsorship with ESL’s ‘League of Legends Intel Extreme Masters (IEM) World Championship’ and its recent ambassador deal with eSports star Enrique ‘xPeke’ Cedeño. The property partnership itself was announced via an eSports appropriate platform in the form of an exclusive Gillette… Continue reading Gillette Activates eSport ESL League of Legends & xPeke Partnerships Via Twitch, Instagram, 3D Printing & Content Series
Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
Paddy Power continued its impressive run of guerilla stunts ambushing major sporting events when Denmark striker Nicklas Bendtner pulled down his shorts as a goal celebration – revealing the betting brand’s logo on his underwear. After scoring his second goal in the game against Portugal on Wednesday, he pulling down his shorts to reveal… Continue reading Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
McDonald’s Euro 2012 Digital & Physical Passion Meter
McDonald’s Euro 2012 Passion Meter is a pan-European digital campaign asking fans from across the continent to demonstrate their passion for the sport. The campaign, which is the fast food brand’s marketing spearhead for its official sponsorship of UEFA’s Euro 2012 international football tournament, aims to discover which of Europe’s football fans are… Continue reading McDonald’s Euro 2012 Digital & Physical Passion Meter
Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
With amusing appearances by actor Brian Blessed, Ray Mears and former England full back and current youth team manager Stuart Pearce, Carlsberg has launching a star-studded patriotic UK campaign that also features Sir Bobby Charlton, Ian Wright and Des Lynam. Leveraging its position as both the official beer of UEFA’s Euro 2012 and… Continue reading Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
Vauxhall’s England Home or Away Facebook Competition
In mid May, just a few days before manager Roy Hodgson announced his squad, Vauxhall launched a brand new Facebook competition giving England fans the opportunity to support Roy Hodgson’s men either at ‘Home or Away’ this summer. The England team sponsor, in tandem with digital agency Skive, created the national squad trivia-based competition… Continue reading Vauxhall’s England Home or Away Facebook Competition
Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Mid May saw Coca-Cola launch the next phase of its regional Euro 2012 activation which revolves around the idea of unleashing the inner super fan. The integrated campaign, leveraging its position as official global sponsor of UEFA Euro 2012, the soft drinks giant is asking consumers and football fans to celebrate football happiness… Continue reading Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Coca-Cola’s Crazy UEFA Euro 2012 Sponsorship Spirit TV Ad
Coca-Cola is really starting to ramp up the activation of is UEFA Euro 2012 rights in the host nations of Poland and Ukraine. The soft drinks giant is not only constructing dominating installations in the host country airports, such as its current work plastered across the baggage carousels in Warsaw airport, but it… Continue reading Coca-Cola’s Crazy UEFA Euro 2012 Sponsorship Spirit TV Ad
Carlsberg Launches A Two Screen Euro 2012 Mobile App
With 100 days left to go before the big UEFA Euro 2012 kick off official sponsor Carlsberg launched its new Carlsberg UEFA EURO 2012 app. The app gives fans access to exclusive brand-backed and Euro content, as well as the latest news in the run up to and during this summer’s tournament. The… Continue reading Carlsberg Launches A Two Screen Euro 2012 Mobile App
Sharp’s Euro 2012 FanLabs Explores Behaviour/Culture
Sharp is leading its pre UEFA’s Euro 2012 activation with an insight project into fan behaviour called FanLabs. The objective behind this project is to discover more about European football fan culture and passion through biometric data and surveys. To gather the data, the FanLab truck (a mobile laboratory) is a big screen… Continue reading Sharp’s Euro 2012 FanLabs Explores Behaviour/Culture
