Cisco France celebrates signing on as a domestic partner of Paris 2024 with an epic online video amplified across its own social channels. The social spot amplifies the brand’s pride in the partnership and states that the new Olympic and Paralympic Games sponsor is ready to meet Paris 2024 technological challenges to ensure that… Continue reading Cisco Celebrates New Paris 2024 Domestic Network, Security and Conferencing Partnership Via Stylish Social Spot
Tag: Social Spot
Nike Film Promotes Mercurial Dream Speed 3 Via Cristiano Ronaldo Journey Film
The launch campaign promoting Nike Football’s new Mercurial Dream Speed 3 boot features iconic moments from athlete ambassador Cristiano Ronaldo’s trophy-laden career. Charting the Portugal and Juventus forward’s journey from Portugal to England and then to Spain and Italy, it suggests that Ronaldo always had big dreams and accomplished them sprint by sprint and… Continue reading Nike Film Promotes Mercurial Dream Speed 3 Via Cristiano Ronaldo Journey Film
Cricket Super Star Rohit Sharma Fronts La Liga’s Facebook-Led First Ever Campaign In India
Indian cricket superstar and new LaLiga ambassador fronts a new film which forms the focal point for the Spanish top division’s first ever campaign in India. La Liga’s debut India-specific, social-first initiative is built around a spot which blends on-pitch action shots from the league with promoting the values for which LaLiga stands –… Continue reading Cricket Super Star Rohit Sharma Fronts La Liga’s Facebook-Led First Ever Campaign In India
Reebok’s ‘Zigurine’ Launches Zig Kinetica In Campaign Fronted By Conor McGregor
Sportswear brand Reebok, which has an official sportswear deal across UFC, teamed up with mixed martial artist turned boxer Conor McGregor and brought him into an animated ring/hexacon in a spot to launch its Zig Kinetica shoe. The sport’s narrative arc sees the iconic, controversial fighter artist walk into his son’s bedroom with the… Continue reading Reebok’s ‘Zigurine’ Launches Zig Kinetica In Campaign Fronted By Conor McGregor
Enterprise Leverages UEFA Sponsorship Via Van Persie Fronted ‘Europa [League] Road Trip’ Campaign
Mid December saw Enterprise team up with former Manchester United and Arsenal icon Robin Van Persie and British comedian Lloyd Griffith to launch a new UEFA Europa League activation – ‘Europa Road Trip’. The ambassador pairing rolled out the initiative with a launch spot which rolled out across the car rental brand’s digital and social… Continue reading Enterprise Leverages UEFA Sponsorship Via Van Persie Fronted ‘Europa [League] Road Trip’ Campaign
Audi Links With Me & My Golf Social Stars For ‘Night Golf’ Ad Echoing Audemars Piguet’s Ryder Cup Ambush
Audi UK teams up with ‘Me and My Golf’ social media stars Piers Ward and Andy Proudman for a new ‘Night Golf’ campaign promoting the vehicle hi-tech headlights. PGA instructors Ward and Proudman, who founded Me and My Golf – the largest subscribed golf YouTube channel in the world and aims to bring its… Continue reading Audi Links With Me & My Golf Social Stars For ‘Night Golf’ Ad Echoing Audemars Piguet’s Ryder Cup Ambush
Gatorade Activates WNBA Sponsorship Via Elena & Lizzie Donne Story Spot & Sculpture ‘For The Wind’
A new Gatorade film, debuting ahead of the new basketball season, features WNBA star Elena Delle open up about her relationship with her sister and her hard-won, family-focused perspective on life. The league’s official sports drink continues its ‘Win From Within’ idea with a campaign focusing on Chicago Sky WNBA forward Elena Delle Donne’s… Continue reading Gatorade Activates WNBA Sponsorship Via Elena & Lizzie Donne Story Spot & Sculpture ‘For The Wind’
Heineken’s Champions League Final ‘Cliché Stunt Twists Gender Stereotypes
Activating its UEFA Champions League rights around the final in Milan, Heineken in Brazil took-on gender stereotypes through a spot called ‘The Cliché’. The campaign tackles a pervasive gender stereotype head-on in a three-minute social spot that starts out a week before the big game by posing a question to unsuspecting male football fans:… Continue reading Heineken’s Champions League Final ‘Cliché Stunt Twists Gender Stereotypes
Diehard Fan Face Paint App Leads NCAA Backer Nissan’s 100 College Sponsorships
Early November saw Nissan North America trumpet its ground-breaking new four-year, NCAA and 100-university official college sports sponsorship programme with the launch of a face painting strand of its Diehard Fan initiative. Launched on 5 November, it was promoted through a 30-second digital and social spot called ‘The Easy Way’ that features past Heisman… Continue reading Diehard Fan Face Paint App Leads NCAA Backer Nissan’s 100 College Sponsorships
