The launch campaign promoting Nike Football’s new Mercurial Dream Speed 3 boot features iconic moments from athlete ambassador Cristiano Ronaldo’s trophy-laden career. Charting the Portugal and Juventus forward’s journey from Portugal to England and then to Spain and Italy, it suggests that Ronaldo always had big dreams and accomplished them sprint by sprint and… Continue reading Nike Film Promotes Mercurial Dream Speed 3 Via Cristiano Ronaldo Journey Film
Tag: Christiano Ronaldo
Nike Inspires The Comeback With LeBron & A-List Ambassador Led ‘Never Too Far Down’ Film
“We are never too far down to come back” – that’s the key copy line in Wieden + Kennedy’s latest Nike spot in its evolving ‘You Can’t Stop Us’ campaign. The new film challenges and inspires athletes, sports fans and all humankind to get ready for their own comeback story. As lockdowns around… Continue reading Nike Inspires The Comeback With LeBron & A-List Ambassador Led ‘Never Too Far Down’ Film
Ronaldo’s ‘El Tornado’ Skill Move Fronts EA Sports’ Fifa 18 Launch Work & Aims To Link Gaming To Culture
EA Sports has created a new signature Ronaldo skill move, called the Tornado’ to sit at the heart of its launch campaign for the latest iteration of the world leading football game FIFA 18. The worldwide campaign, running under the ‘More Than A Game’ tagline and developed in harness with creative agency Adam &… Continue reading Ronaldo’s ‘El Tornado’ Skill Move Fronts EA Sports’ Fifa 18 Launch Work & Aims To Link Gaming To Culture
Ferdinand Interviews Ronaldo in Nike Football’s ‘The Conversation’ To Promote New CR7 Boots
Nike rolls out a new short film called ‘The Conversation’ based on Rio Ferdinand interviewing Cristiano Ronaldo to promote the early October launch of the new CR7 boot series. Pushing the latest ‘Chapter 5: Cutto Brilliance’ football boots, the five-minute online video interview sees Ferdinand and Ronaldo discuss the latter’s evolution as a player… Continue reading Ferdinand Interviews Ronaldo in Nike Football’s ‘The Conversation’ To Promote New CR7 Boots
UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players
Late August saw UEFA link up with a team of global player ambassadors to launch the regional governing body’s new social responsibility and respect campaign called #EqualGame. The integrated initiative, which was initially launched in late August in Monaco with a logo unveiling, aims to positively promote inclusion, diversity and accessibility in football across… Continue reading UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players
‘Fueled By Ronaldo’ Spot Sees Real Madrid Cover Star Tease Integrated EA Sports FIFA 18 Campaign
Cristiano Ronaldo not only graces the cover of the upcoming FIFA 18 game, but also stars in the first promotional trailer which spearheads a phased, multi-platform campaign Real Madrid’s all-time top scorer is the cover star of the latest iteration of the mega-selling EA Sports game – which will launch worldwide on 29 September.… Continue reading ‘Fueled By Ronaldo’ Spot Sees Real Madrid Cover Star Tease Integrated EA Sports FIFA 18 Campaign
Nike ‘Spark Brilliance’ Led By ‘Switch’ Spot, Snapchat, Social, Apps & Spaces To Ambush Euro 2016
The day before Euro 2016 kicks-off, Nike leverages football fever and uses player endorsements to ambush official tournament partner Adidas with the launch of its #SparkBrilliance initiative led by a body swap short film called ‘The Switch’ and a mental training footie app called Pro Genius. At the core of the new campaign is… Continue reading Nike ‘Spark Brilliance’ Led By ‘Switch’ Spot, Snapchat, Social, Apps & Spaces To Ambush Euro 2016
ROC’s ‘Christiano Ronaldo In Disguise’ Madrid Square Stunt Goes Viral
Disguised with moustache, beard and fat suit, ROC dressed soccer superstar Cristiano Ronaldo like a scruffy tramp for a secret stunt in a Madrid plaza for a viral promoting its latest fashion headphones brand. The spot follows the undercover striker – the most famous man in Madrid – trying to impress the public by kicking and… Continue reading ROC’s ‘Christiano Ronaldo In Disguise’ Madrid Square Stunt Goes Viral
Ronaldo’s Own Mobile App With Unique Access/Content
Real Madrid superstar Cristiano Ronaldo has rolled out is own new official Mobile App. The objective is partly to cut out the ‘middle man – whether team or sponsor – to connect directly with fans. Although sponsor Nike does get some decent promotion within the app’s content. The platform not only offers unprecedented… Continue reading Ronaldo’s Own Mobile App With Unique Access/Content
