In late June, BT Sport teamed up with British heavyweight Joe Joyce and TV show Countdown host Susie Dent for an intense education in the art of high-brow trash talking and mind games called ‘No Filter Boxing’. The ‘No Filter Boxing’ marketing initiative promoted BT Sport’s box office boxing coverage and was built around… Continue reading Brains & Brawn Link Up For Tought Trash Talk Lesson In BT Sport Boxing Promo With J Joyce & S Dent
Tag: Long Form
Ferdinand Interviews Ronaldo in Nike Football’s ‘The Conversation’ To Promote New CR7 Boots
Nike rolls out a new short film called ‘The Conversation’ based on Rio Ferdinand interviewing Cristiano Ronaldo to promote the early October launch of the new CR7 boot series. Pushing the latest ‘Chapter 5: Cutto Brilliance’ football boots, the five-minute online video interview sees Ferdinand and Ronaldo discuss the latter’s evolution as a player… Continue reading Ferdinand Interviews Ronaldo in Nike Football’s ‘The Conversation’ To Promote New CR7 Boots
NBC Sports’ Long Form ‘Face To Face With The Stanley Cup’ NHL Final Promo
NBC Sports is promoting its coverage of the 2015 NHL Stanley Cup with a spot showing just what happens when unsuspecting hockey fans come face-to-face with the Stanley Cup trophy. The reactions range from excitement and delight, stunned shock, jaw-dropping awe and even a few tears. This powerful fan-reaction film, narrated by Hollywood… Continue reading NBC Sports’ Long Form ‘Face To Face With The Stanley Cup’ NHL Final Promo
Under Armour Ambushes NBA All-Star To Launch Curry-Led New ‘Book Of Will’ Global Brand Campaign
Under Armour ambushed the NBA All-Star Weekend and leveraged its partnerships with baller Stephen Curry and actor Jamie Foxx to launch its biggest ever brand global campaign – ‘The Book Of Will’. The new initiative, which is planned to run for a full year , is led by a set of short films celebrating… Continue reading Under Armour Ambushes NBA All-Star To Launch Curry-Led New ‘Book Of Will’ Global Brand Campaign
Pepsi’s ‘All For Football’ & ‘Hype Your Hometown’ Super Bowl Work
December sees Pepsi kick of its sponsorship of the sport, music and advertising festival that is the Super Bowl Halftime Show with a consumer contest called ‘Hype Your Hometown’. This photo and video competition offers to bring the halftime show to the winner’s home town and the victorious entrant also gets a VIP place… Continue reading Pepsi’s ‘All For Football’ & ‘Hype Your Hometown’ Super Bowl Work
