On 30 September NFL primary partner Pepsi teased its Super Bowl 56 Halftime Show through a social reveal unveiling a West Coast hip hop gig for a game played in the Los Angeles area which splits the spotlight five way featuring performances from Dr Dre, Snoop Dogg, Eminem, Mary J Blige and Kendrick Lamar. … Continue reading Pepsi Social Teaser Unveils West Coast Hip Hop Five Star Super Bowl 56 Halfimte Show Lineup
Tag: Halftime Show
The Weeknd Fronts Super Bowl Halftime Show Sponsor Pepsi’s ‘Get Ready’ Teaser Spot
8 January saw Pepsi debut a national TV spot promoting its NFL partnership and its title sponsorship of the ‘Pepsi Super Bowl LV Halftime Show’. This year’s Big Game entertainment, which will be spearheaded by The Weeknd, is teased through a new spot called ‘Get Ready’ which premiered during the opening round of the… Continue reading The Weeknd Fronts Super Bowl Halftime Show Sponsor Pepsi’s ‘Get Ready’ Teaser Spot
Pepsi Super Bowl Strategy Blends Pre-Game Web Films & An Enhanced Ground Game With Halftime Show, In-Game TV Surprise, Snapchat Live Story, A Twitter Promoted Moment, Custom Emoji Etc
Pepsi’s tactical approach to the Super Bowl isn’t one formed around a single day, single event, but rather a season-long activation that starts back in August and continues after the Big Game itself. Pepsi doesn’t wait for halftime and builds up activation through the season: starting with digital and social slow burn, before amping… Continue reading Pepsi Super Bowl Strategy Blends Pre-Game Web Films & An Enhanced Ground Game With Halftime Show, In-Game TV Surprise, Snapchat Live Story, A Twitter Promoted Moment, Custom Emoji Etc
Pepsi’s ‘All For Football’ & ‘Hype Your Hometown’ Super Bowl Work
December sees Pepsi kick of its sponsorship of the sport, music and advertising festival that is the Super Bowl Halftime Show with a consumer contest called ‘Hype Your Hometown’. This photo and video competition offers to bring the halftime show to the winner’s home town and the victorious entrant also gets a VIP place… Continue reading Pepsi’s ‘All For Football’ & ‘Hype Your Hometown’ Super Bowl Work
Pepsi’s GRAMMYs Halftime Show Super Bowl Activation
Pepsi linked two of its major sponsorships – the NFL and The GRAMMYs – by introducing the first ‘GRAMMYs Halftime Show’ during this year’s music awards extravaganza. For the first time ever the three-and-a-half hour long CBS telecast – which Nielson reports as drawing 28.5 million viewers (its second biggest audience since 1993) –… Continue reading Pepsi’s GRAMMYs Halftime Show Super Bowl Activation
Pepsi Runs iAd Super Bowl 1/2Time Show Mobile Work
Pepsi has turned to mobile to help build awareness before the Super Bowl game with a new iAd campaign that encourages consumers to tune-in during halftime for the soft drinks brand’s sponsored entertainment extravaganza at New jersey’s Met Life Stadium. The ads, which come in both Spanish and English language versions, are running on… Continue reading Pepsi Runs iAd Super Bowl 1/2Time Show Mobile Work
