NFL multi-category partner PepsiCo activated across its official league product portfolio via a new football season kick-off campaign stuffed with legends of the game and running across multiple platforms called ‘Unretire’. Hall of Famers Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate a return to the gridiron in a tongue-in-cheek hero ad… Continue reading Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign
Tag: Doritos
PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Leveraging its NFL partnership rights ahead of Super Bowl 56, food and drink giant PepsiCo rolled out an integrated campaign called ‘Road To Super Bowl LVI’ promoting a range of its soda and snack brands and staring a team of former NFL star athlete ambassadors. Fronted by former quarterbacks Peyton and Eli Manning, as… Continue reading PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Doritos Asks For Fan-Made Commercials (Again) With NFL Incentivised ‘Crash From Home’ Contest
Between 2006 and 2016, Doritos ran its award-winning ‘Crash the Super Bowl’ contest which invited consumers to create their own Big-Game ads for the brand with the winning user-generated spots airing on TV and earning cash prizes. And now the PepsiCo brand has revived the strategy for a campaign running ahead of the highly… Continue reading Doritos Asks For Fan-Made Commercials (Again) With NFL Incentivised ‘Crash From Home’ Contest
Doritos Leverages NFL Kick-Off By Lining Up With QB Stafford For Multi-Flavour Chip Marketing
As the 2017/18 football season creeps closer, Doritos is one of several brand’s leveraging its NFL rights with a grid-iron themed campaign for a new four-flavoured chip called ‘Blazin’ Buffalo Explosion’ fronted by Detroit Lions quarterback Matthew Stafford . Launched just ahead of the start of the new season, the new Doritos flavor combination is… Continue reading Doritos Leverages NFL Kick-Off By Lining Up With QB Stafford For Multi-Flavour Chip Marketing
Pepsi Super Bowl Strategy Blends Pre-Game Web Films & An Enhanced Ground Game With Halftime Show, In-Game TV Surprise, Snapchat Live Story, A Twitter Promoted Moment, Custom Emoji Etc
Pepsi’s tactical approach to the Super Bowl isn’t one formed around a single day, single event, but rather a season-long activation that starts back in August and continues after the Big Game itself. Pepsi doesn’t wait for halftime and builds up activation through the season: starting with digital and social slow burn, before amping… Continue reading Pepsi Super Bowl Strategy Blends Pre-Game Web Films & An Enhanced Ground Game With Halftime Show, In-Game TV Surprise, Snapchat Live Story, A Twitter Promoted Moment, Custom Emoji Etc
Doritos 2016 ‘Crash The Super Bowl’ Ad Contest Will Be Its Last
In addition to a tech-savvy campaign in and around San Francisco’s Levi’s Stadium, Doritos is also running 10th (and final) ‘Crash The Super Bowl’ consumer-created ad contest. The Frito-Lay snack brand has already announced that its famous and ground-breaking consumer-created ad contest will come to an end with Super Bowl 50. This year’s contest essentially… Continue reading Doritos 2016 ‘Crash The Super Bowl’ Ad Contest Will Be Its Last
PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
One of this week’s most shared virals is the parody PepsiCo commercial that spearheads its NFL activation in the lead-up to the new 2015/16 season called ‘Joe Flacco Football Party Fail’. The American football star fronts a spoof spot themed around learning how to throw a party and featuring plenty of puns (about ‘bowls’)… Continue reading PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
Pepsi Asks Cricket Fans To ‘Crash the IPL’
March saw PepsiCo re-purpose the long running US Dorito’s ‘Crash The Super Bowl’ contest to form India’s Pepsi ‘Crash The IPL’ campaign. A part of an international ‘Pepsi Challenge’ style initiative, Pepsi is asking cricket fans and consumers from across India and throughout the cricket-loving world to showcase their creativity and make their own… Continue reading Pepsi Asks Cricket Fans To ‘Crash the IPL’
Doritos ‘Crash The Super Bowl’ Shortlist Shows More Global NFL
From the middle seat on a plane and the back seat in a car back, to childish men, entrepreneurial children and shocked anglers, Doritos has unveiled the 10-film shortlist for its $1m 2015 Super Bowl commercial contest. The long-running, award-winning consumer-created annual ad activation now sees a popular vote decide which two of these… Continue reading Doritos ‘Crash The Super Bowl’ Shortlist Shows More Global NFL
Doritos Relaunches Dream Job & $1m Super Bowl Crash
Let The Ad-Making Awesomeness Begin! (Again). As the 2014-15 NFL season gets underway, at least one marketer, Doritos is already thinking about the end of the season: Super Bowl XLIX. For the ninth year in a row the Doritos brand, from the Frito-Lay division of PepsiCo, iss activating its NFL rights through its Crash the Super… Continue reading Doritos Relaunches Dream Job & $1m Super Bowl Crash
Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
Doritos returned to the South By Southwest (SXSW) Festival with a campaign built around a superstar headline act – Lady Gaga. Working in tandem with Gaga’s own Born This Way Foundation, the singer headlined the Doritos #BoldStage on 13 March with a concert that fans could on;ly attend if they obtained a ticket by… Continue reading Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
Pepsi’s SXSW ‘What If? Unconference’ Brainstorms
PepsiCo, in its fourth year as platinum sponsor of South By Southwest (SXSW), is spearheading its festival activation with its ‘What If? Unconference’ Reflecting the creative thinking and cutting edge technology that lie at the heart of SXSW, the idea is create a brand-owned, rich, engaging festival goer thinking experience. Attendees at the… Continue reading Pepsi’s SXSW ‘What If? Unconference’ Brainstorms
