On 21 June, during game two of Australia’s State of Origin rugby league series, Menulog rolled out a set of ads featuring footy legend Wendell Sailor – aka Big Dell – doing mundane things at home. The campaign for the Australian and New Zealand online food and beverage ordering app and delivery service platform,… Continue reading Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin
Tag: TV ads
Three Blends Sport & Entertainment In Linking Chelsea FC To C4 Celebrity Gogglebox Idents
Three UK united two of its leading partnerships – its front of shirt deal with Chelsea FC and its sponsorship of Channel 4’s Gogglebox – with a player-fronted ident series to promote the return of a new series of Celebrity Gogglebox. The initiative, which combines its leading sports and media tie-ups, rolled out at… Continue reading Three Blends Sport & Entertainment In Linking Chelsea FC To C4 Celebrity Gogglebox Idents
Toyota Launches Tokyo 2020 ‘Start Your Impossible’ Olympic/Paralympic Global Mobility Initiative
October saw Toyota launch ‘Start Your Impossible’: a global initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s commitment to a more inclusive and sustainable society in which everyone can ‘overcome their challenges and make their dreams come true’. ‘Start Your Impossible’ also acts as the primary… Continue reading Toyota Launches Tokyo 2020 ‘Start Your Impossible’ Olympic/Paralympic Global Mobility Initiative
Australian ‘Paralympic Dreams’ Powered By Swisse Wellness TV Ads And Online Film Series
Swisse Wellness has switched from the Olympics to the Paralympics and has begun the roll out of its ‘Powering Australian Paralympic Dreams’ campaign with a hero 30-second commercial. Initially posted on the Swisse YouTube channel on 6 September, the flagship TV commercial invites viewers to experience the incredible stories behind some of Australia’s greatest… Continue reading Australian ‘Paralympic Dreams’ Powered By Swisse Wellness TV Ads And Online Film Series
Doritos ‘Crash The Super Bowl’ Shortlist Shows More Global NFL
From the middle seat on a plane and the back seat in a car back, to childish men, entrepreneurial children and shocked anglers, Doritos has unveiled the 10-film shortlist for its $1m 2015 Super Bowl commercial contest. The long-running, award-winning consumer-created annual ad activation now sees a popular vote decide which two of these… Continue reading Doritos ‘Crash The Super Bowl’ Shortlist Shows More Global NFL
Kraft Suspends Hockeyville Reinvests In HockeyGoesOn
In late November 2012 Kraft became the first major sponsor of the 2012-13 NHL season to go public and cancel its NHL ‘Hockeyville’ activation and divert some of the marketing dollars to a grassroots campaign called ‘Hockey Goes On’. It’s popular and award winning Hockeyville programme, which has been running since 2006 and is… Continue reading Kraft Suspends Hockeyville Reinvests In HockeyGoesOn
