Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign

Coca-Cola sports drink brand Powerade teamed up with US Olympic super star Simone Biles to kick off its global Paris 2024 ‘Take A Pause’ marketing with an emotional campaign supporting athletes’ mental and physical health and inspired by how the most decorated gymnast of all time dealt with struggle. Objective This campaign, which is part… Continue reading Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign

NatWest & Team GB Olympic Stars Encourages Everyone To Reach Their Goals In ‘Let’s Get Going’

February saw NatWest fire the starting gun on its Team GB Olympic partnership activation with an integrated campaign called ‘Whatever Your Goals, Let’s Get Going’ which features a strong line-up of British medalists striving to reach their goals and encouraging everybody to do the same. The finance brand will bring this Paris 2024 partnership to… Continue reading NatWest & Team GB Olympic Stars Encourages Everyone To Reach Their Goals In ‘Let’s Get Going’

Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’

With fewer than 500 days to go to the Paris 2024 Olympic and Paralympic Games, Allianz France launched a campaign supporting the global group’s International Olympic and Paralympic Committees partnership and Allianz France’s ‘Team Allianz’ ambassador group of eight athletes.   The activation, created in tandem with Ogilvy Paris and called ‘Everyone Needs Somebody to… Continue reading Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’

Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign

The Paris 2024 Olympic and Paralympic mascots were revealed on 14 November after days of social media teasers through an integrated unveiling campaign called ‘Meet The Phryges’ (pronounced ‘fri-jee-uhs’).   Created on designs inspired by traditional Phrygian caps and decked out in France’s national colours with the golden Paris 2024 logo across their chests, the… Continue reading Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign

Cisco Leverages Paris 2024 Olympic Partnership By Empowering Everyone To Participate In Breakdancing Spot

The start of March saw Cisco leverage its partnership with the IOC and the Paris 2024 Games with a campaign welcoming breakdancing to the Olympics.   Themed around the idea that ‘the world is bigger when we can all participate’ and its commitment to ensuring that the event is accessible and visible to all, Cisco… Continue reading Cisco Leverages Paris 2024 Olympic Partnership By Empowering Everyone To Participate In Breakdancing Spot

‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection

Launched on ‘Candace Parker Day’ in Chicago and timed to leverage the 2021 WNBA Playoffs, adidas rolled out a global campaign in tandem with Dick’s Sporting Goods fronted by Chicago Sky star and two-time WNBA MVP Candace Parker running under its ‘Impossible Is Nothing’ brand platform.   Led by a global campaign film which pays homage… Continue reading ‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection

Crédit Agricole Celebrates French Judo Team In Tokyo Via #SupportersDeNosBleus / #SupportersOurBlues

Following a five year wait, as French judokas (like all other Olympians) finally headed for the tatami mats in Tokyo for the 2020 Olympic Games team sponsor Crédit Agricole rolled out a #SupportersDeNosBleus / #SupportOurBlues campaign to generate support from supporters back in France and to inspire the team in Japan.   The campaign, like… Continue reading Crédit Agricole Celebrates French Judo Team In Tokyo Via #SupportersDeNosBleus / #SupportersOurBlues

Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians

Sportswear and fashion retailer Lacoste leverage the Paralympics by bringing together Olympic and Paralympic athletes for a unique race in an exceptional setting for its ‘The 9th Lane Project’ which saw French Para swimmer Laurent Chardard take on eight Olympic swimmers.   The campaign, created by agency BETC for the French company founded in 1933… Continue reading Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians

Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation

With the art of Karate at a crossroads in its home country of Japan and the sport featuring in the Olympic Games for the first time at Tokyo 2020, the Japan Karate Federation leveraged the Games by launching a campaign to drive domestic participation.   ‘Step Into The Light’ launched well ahead of the Games… Continue reading Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation

Ochsner Sport Leverages Swiss Olympic Team Sponsorship Via Cinematic ‘Where We Train’ Campaign

Swiss sports retail chain Ochsner Sport promoted its partnership with Swiss Olympic (the brand name of the country’s National Olympic Committee and the umbrella organisation for organised Swiss sport) through a high-octane campaign called ‘Where We Train’.   The marketing initiative activates the sports retailer’s premium partnership with the Swiss Olympic Team and leverages spoking… Continue reading Ochsner Sport Leverages Swiss Olympic Team Sponsorship Via Cinematic ‘Where We Train’ Campaign

TyC Sports Leverages Tokyo 2020 Via Spot Showcasing The Origin Of Athletes’ Olympic Tears

Argentine pay television sports channel TyC Sports (owned by Torneos and Clarín Group) teamed up with agency Mercado McCann to create a Tokyo 2020 TV commercial which brings to life the broadcaster’s commitment to uncovering the invisible stories behind every sporting victory.   The spot’s Spanish title ‘Desahogo’ translate as ‘Relief’ in English and the… Continue reading TyC Sports Leverages Tokyo 2020 Via Spot Showcasing The Origin Of Athletes’ Olympic Tears

Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film

To leverage Tokyo 2020, Allianz – the Official Insurance Partner of the Olympic and Paralympic Games – released a short documentary film exploring the mental health struggles athletes face preparing for the Olympics and Paralympics and the positive impact that emotional support dogs can have on reducing stress and anxiety.   The film, created in… Continue reading Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film