Kellogg’s Frosted Flakes, the official breakfast cereal of the NHL, and brand mascot Tony the Tiger challenged Canadian hockey fans beyond the ice during game commercial breaks with ‘GR-R-REAT TR-R-RIVIA’ games. To add fun and excitement to the commercial breaks during NHL game broadcasts, Kellogg’s Frosted Flakes teamed up with Rogers owned broadcaster Sportsnet… Continue reading Kellogg’s Frosted Flakes Leverage NHL Tie-Up By Turning Ad Breaks Into ‘GR-R-REAT TR-R-RIVIA’ Games
Tag: Bumpers
HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents
HSBC UK substituted the racetrack for a luggage carousel in its set of Formula One (F1) idents activating the bank’s Channel 4 motor racing sponsorship for the new 2023 season. The creative was developed by agency Wunderman Thompson London and the campaign, which launched around the UK terrestrial TV broadcaster’s coverage of the inaugural… Continue reading HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents
Jacob’s Creek ‘Calling Stumps On Beer’ In New Campaign Featuring Brett Lee Via Flare
As Australia’s victorious cricketing summer peaked with a comprehensive Ashes victory, Aussie wine brand Jacob’s Creek rolled out a cheeky marketing campaign, to ‘Call Stumps on Beer’ encouraging Aussies to switch their usual beer drinking habits and try a refreshing glass of Jacob’s Creek wine. Created by BBDO agency via FLARE (Sydney) and fronted… Continue reading Jacob’s Creek ‘Calling Stumps On Beer’ In New Campaign Featuring Brett Lee Via Flare
Booking.com #RivalsReunited Proves European Football Fans Are More Friends Than Rivals
A new data-driven ‘Rivals Reunited’ campaign by Booking.com – leveraging its position as the Official Accommodation Partner of UEFA Euro 2020 – seeks to prove that travel ‘opens minds and changes preconceived notions surrounding other nations, even those who we consider rivals’. Created by agency Officer & Gentleman (with production by Caviar Brussels and… Continue reading Booking.com #RivalsReunited Proves European Football Fans Are More Friends Than Rivals
Three Blends Sport & Entertainment In Linking Chelsea FC To C4 Celebrity Gogglebox Idents
Three UK united two of its leading partnerships – its front of shirt deal with Chelsea FC and its sponsorship of Channel 4’s Gogglebox – with a player-fronted ident series to promote the return of a new series of Celebrity Gogglebox. The initiative, which combines its leading sports and media tie-ups, rolled out at… Continue reading Three Blends Sport & Entertainment In Linking Chelsea FC To C4 Celebrity Gogglebox Idents
Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
Buick, one of 15 Official Corporate Partners of NCAA Men’s Basketball, is activating around the 2021 tournament through an integrated campaign which is led by a series of television commercials as well as Buick’s NCAA March Madness In-Vehicle App. The TV work, developed in harness with agency Engage M-1, is led by spots for… Continue reading Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
Confused.com Plays On Japanese Philosophy In ITV Rugby World Cup Bumper Idents
Confused.com aimed to offer a fresh perspective on the sport of rugby through its on air idents supporting its ITV Rugby World Cup sponsorship. In tandem with World Rugby sponsor Land Rover, the financial services comparison site is the joint-headline sponsor for both ITV and STV’s japan 2019 Tournament broadcasts. To run as ad break… Continue reading Confused.com Plays On Japanese Philosophy In ITV Rugby World Cup Bumper Idents
SBS Drives World Cup Anticipation & Excitement In Australia With ‘We All Speak Football’ Campaign
Ahead of the 2018 FIFA World Cup, SBS aims to drive anticipation and excitement and to engage with all Australians via a multi-platform campaign that showcases why ‘We All Speak Football’. Based on the idea that the FIFA World Cup is the pinnacle of football and that the sport unites all of Australia’s diverse… Continue reading SBS Drives World Cup Anticipation & Excitement In Australia With ‘We All Speak Football’ Campaign
Vodafone Brings Backs ZooZoos, SuperFans & SuperCheer Steps For IPL 2017 Activation
The telecoms giant, which has been a partner with the Indian Premier League (IPL) since its inception in 2008, is activating around this year’s tournament by bringing back both its Super Fan competition and its animated character ZooZoos. It’s campaign spans TV, digital and social media, and engaging fan initiatives through the competition and… Continue reading Vodafone Brings Backs ZooZoos, SuperFans & SuperCheer Steps For IPL 2017 Activation
Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation
Leveraging RBS 6 Nations fever around of Ireland’s 25 February game against France, shirt sponsor Vodafone produced an advertiser-funded programme (AFP) called ‘Four Days In November’: a documentary about Ireland Rugby’s historic first ever win against New Zealand. To mark the IRFU’s showpiece home game at in the Aviva, RTÉ screened the 52-minute fly-on-the-wall… Continue reading Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation
Peugeot’s ITV Six Nations Sponsorship Spans TV, Catch-Up & Social Idents, Online Ads & Track Days
Peugeot signed a two-year, £2m deal with ITV to be the broadcaster’s principle sponsor of its Six Nations rugby coverage and has launched a multi-platform campaign that spans commercial break bumpers on-air, online, on catch-up and across the channels social media platforms too. ITV, which is sharing broadcast rights with the BBC for the… Continue reading Peugeot’s ITV Six Nations Sponsorship Spans TV, Catch-Up & Social Idents, Online Ads & Track Days
Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
Australian wine brand Hardys is leveraging its sponsorship of the England Cricket Team through a £4m consumer marketing campaign – spanning TV idents, ambassador activity and digital/social content – built around Anglo/Australian Ashes rivalry and its own corporate origins. The brand’s early 2015 activity was led by a ‘100 Days To Go’ online spot… Continue reading Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
