Xero leveraged its sponsorship of the FIFA 2023 Women’s World Cup and The Football Association’s Lionesses via an integrated ‘Dream Bigger’ UK campaign built around the idea that whether you run a small business or play football everyone has big dreams. Xero has a strong presence in UK football: it is not only… Continue reading Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’
Tag: STV
Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home
The UK’s largest multi-channel retailer of trade tools, accessories and hardware products (whose parent company Kingfisher also owns DIY chain B&Q), teamed up with independent creative agency Five by Five to create a set of 10 aspirational idents which show how Screwfix products can help families enjoy football at home. The objective is to… Continue reading Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home
Confused.com Plays On Japanese Philosophy In ITV Rugby World Cup Bumper Idents
Confused.com aimed to offer a fresh perspective on the sport of rugby through its on air idents supporting its ITV Rugby World Cup sponsorship. In tandem with World Rugby sponsor Land Rover, the financial services comparison site is the joint-headline sponsor for both ITV and STV’s japan 2019 Tournament broadcasts. To run as ad break… Continue reading Confused.com Plays On Japanese Philosophy In ITV Rugby World Cup Bumper Idents
