The Campaign Against Living Miserably (CALM) leveraged Qatar 2022 led spiking soccer interest by extending its ‘Invisible Opponent’ campaign to challenge stereotypes and help people open up about how they are feeling with a primary focus on ‘loneliness’: a significant problem in the UK with 3m people currently saying they feel lonely ‘some’ or ‘most’… Continue reading England Star Declan Rice Tackles Invisible Opponents In CALM’s ‘The Invisible Opponent 2’ Campaign
Tag: England Football
England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
Launched to leverage the start of the 2022 FIFA Men’s World Cup, a line-up of stars from England’s national team linked with football pundits and fans to front UK homeless charity Centrepoint’s #NotComingHome campaign. The marketing push aims to raise awareness of homeless young people who are ‘not coming home’ this winter. Indeed, Centrepoint… Continue reading England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
Lucozade Sport Launches ‘The Very Unofficial England-ish Football Supporter’s Jumper’
For the first time ever, the 2022 FIFA World Cup is taking place in the Winter and so Lucozade Sport leveraged spiking soccer excitement by mixing football and the festive season with ‘The Very Unofficial England-ish Football Supporters Jumper’. Working with agency Adam&EveDDB, Lucozade marked the first ever Winter World Cup with a merchandising… Continue reading Lucozade Sport Launches ‘The Very Unofficial England-ish Football Supporter’s Jumper’
M&S Food Launches ‘SPARKS’ Card & App ‘Eat Well’ Competition Fronted By Ian Wright & Leveraging Home Nations Football Tie-Ups
At the start of August, England Football partner M&S Food launched a ‘SPARKS’ competition offering money can’t buy prizes for customers, school soccer teams and grassroots football clubs: including a training session with members of the England Football national team and thousands of other prizes for customers and their local school or football club such… Continue reading M&S Food Launches ‘SPARKS’ Card & App ‘Eat Well’ Competition Fronted By Ian Wright & Leveraging Home Nations Football Tie-Ups
Twitter Leverages Lionesses At UEFA Women’s Euro 2022 Via ‘Share Your Roar Tweet Scarves’
Microblogging and social networking service Twitter leveraged UEFA Women’s Euro 2022 by turning tweets support England Football’s women’s team, the tournament host, into messages on a series of limited-edition football scarves which were then distributed to fans (including the user who posted the original tweet) in stadiums through the tournament. The initiative was carried… Continue reading Twitter Leverages Lionesses At UEFA Women’s Euro 2022 Via ‘Share Your Roar Tweet Scarves’
Snickers’ England Football Euro 2022 Activation Tells Lioness Critics To Go ‘Full Fan’
Snickers, the official chocolate bar of England Football, leveraged the partnership around UEFA Euro 2022 through a campaign revolving around telling critics of the Lionesses that they are not ‘Full Fans’. The confectionary brand’s marketers worked with creative agency The&Partnership on an activation which seeks to drive genuine support for the team through the tournament… Continue reading Snickers’ England Football Euro 2022 Activation Tells Lioness Critics To Go ‘Full Fan’
Brands Celebrate England Football’s UEFA Euro 2022 Victory After The Lionesses Brought It Home
Sunday night/Monday morning saw a brand marketers rush to leverage England’s win in the UEFA Euro 2022 as, after 56 years of hurt, the Lionesses finally brought football home in front of 87,000 at Wembley, 5.9m BBC live streams and 17.4m broadcast viewers. Companies of all types – from official sponsors and sportswear suppliers… Continue reading Brands Celebrate England Football’s UEFA Euro 2022 Victory After The Lionesses Brought It Home
Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign
Sports retailer Sports Direct teamed up with football-focused creative and media company Copa90 to champion soccer equality and inclusivity via a multi-million-pound integrated campaign called ‘Girls Don’t Like Football, We Love It!’. Rolling out across the UK in June and July and built around its ambassador alliances with former and current England Football stars,… Continue reading Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign
M&S Puts Home Nations’ Footballers Through Their Paces In ‘Eat Well, Play Well Challenge’
M&S Food leveraged its multi-year ‘Eat Well, Play Well’ activation with the four UK ‘home nation’ football associations via a content campaign staring a trio of England Football Lionesses and heroing flagship Eat Well M&S Food Hall products. Leveraging spiking soccer interest around UEFA Euro 2022, M&S teamed up with content studio JustSo to… Continue reading M&S Puts Home Nations’ Footballers Through Their Paces In ‘Eat Well, Play Well Challenge’
Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign
Leveraging its official partnership with The Football Association (The FA) and making the most of spiking women’s soccer interest around UEFA Euro 2022 and support for Lionesses, Nationwide Building Society rolled out a summer spot starring a young 11-year-old girl to demonstrate that drives home a message about the importance of mutual respect in football.… Continue reading Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign
PayPal & Nike Leverage FA Tie-Ups At Euro 2020 By Backing Grassroots Football With Football Beyond Borders
PayPal kicked off a 2022 ‘Summer of Sport’ marketing programme by teaming up with the women’s England Football team for a short film featuring Lioness Demi Stokes alongside the St Johns Deaf Ladies Football Team and graduates of Football Beyond Borders (FBB) Girls Programme. The digital money management platform, which is the official payments… Continue reading PayPal & Nike Leverage FA Tie-Ups At Euro 2020 By Backing Grassroots Football With Football Beyond Borders
Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations
Google Cloud, the official data analytics partner of the England Team, activated its partnership with The Football Association (The FA) as the Lionesses host UEFA Euro 2022 through a two stage data led campaign including both ‘Quality Touch’ and ‘Pride Dream Team’. Google Cloud worked with agency Forever Beta, WING London and a trio… Continue reading Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations
