Homeless charity Shelter’s 2022/23 #NoHomeKit campaign, developed in tandem with sport and entertainment agency Dark Horses, saw around 1000 clubs (both elite professional teams and grassroots amateur sides) sign up to swap their home kit for their away kit for games over the festive period to raise awareness and funds for Shelter frontline services fighting… Continue reading Shelter’s #NoHomeKit Saw 1000 Clubs Swap Shirts To Support Ending Homelessness
Tag: Homelessness
England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
Launched to leverage the start of the 2022 FIFA Men’s World Cup, a line-up of stars from England’s national team linked with football pundits and fans to front UK homeless charity Centrepoint’s #NotComingHome campaign. The marketing push aims to raise awareness of homeless young people who are ‘not coming home’ this winter. Indeed, Centrepoint… Continue reading England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
Kia’s Multi-Spot & Fundraising Super Bowl Campaign Stars Raider’s Jacobs & Focuses on Homelessness
The multi-phase campaign, developed with agency David & Goliath, is based on four interlinked spots telling the story of Oakland Raiders’ Josh Jacobs and shining the spotlight on youth homelessness. Jacob’s journey took him from a homeless youth to a first-round draft pick and the campaign not only tells the story of the sacrifices he,… Continue reading Kia’s Multi-Spot & Fundraising Super Bowl Campaign Stars Raider’s Jacobs & Focuses on Homelessness
3 Gives €1m IRFU 6 Nations Rights To Focus Ireland’s ‘Tackle Homelessness’
In a serious and brave CSR move, Ireland Rugby’s principal partner and shirt sponsor is leveraging its rights around the 2016 RBS 6 Nations tournament by giving homeless charity Focus Ireland a €1million marketing campaign called ‘Let’s All Tackle Homelessness’. The mobile telecoms business aims to ‘harness the goodwill, enthusiasm and passion of rugby… Continue reading 3 Gives €1m IRFU 6 Nations Rights To Focus Ireland’s ‘Tackle Homelessness’
