Titles are there to be retained. That’s the message behind DBF principle partner Mercedes-Benz’s integrated, multi-strand ‘Best Never Rest’ World Cup activation. This multi-platform, dual language German campaign celebrated the confidence and mindset of the current FIFA world champions and pushed the team’s mantra: ‘to push the limits and never rest on success’.… Continue reading Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation
Tag: Multi-Platform
Aon Activates Around Its Fresh Title Sponsor Of New PGA Tour & LPGA $1m Risk & Reward Challenge
The PGA Tour and the LPGA have partnered with Aon in a deal that sees the global professional services firm become the title sponsor of a new $1m competition. Aon is backing the revolutionary, first-of-its-kind, season-long golf competition – the Aon Risk And Reward Challenge – with $1m (£751, 895) on offer in prize… Continue reading Aon Activates Around Its Fresh Title Sponsor Of New PGA Tour & LPGA $1m Risk & Reward Challenge
SBS Drives World Cup Anticipation & Excitement In Australia With ‘We All Speak Football’ Campaign
Ahead of the 2018 FIFA World Cup, SBS aims to drive anticipation and excitement and to engage with all Australians via a multi-platform campaign that showcases why ‘We All Speak Football’. Based on the idea that the FIFA World Cup is the pinnacle of football and that the sport unites all of Australia’s diverse… Continue reading SBS Drives World Cup Anticipation & Excitement In Australia With ‘We All Speak Football’ Campaign
PGA Tour Brand Campaign Replaces ‘These Guys Are Good’ With A More Fan-Focused ‘Live Under Par’
The PGA Tour leveraged a spike in golf interest following The Masters with the launch of a new brand campaign that sees it cut its 20-year-old ‘These Guys Are Good’ slogan for an approach that stresses the fans as much as the players called ‘Live Under Par’. Launched on 10 April and leveraging peaking… Continue reading PGA Tour Brand Campaign Replaces ‘These Guys Are Good’ With A More Fan-Focused ‘Live Under Par’
F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
Ahead of the start of the new Formula One (F1) season, the series rights-holder is rolled out its first ever brand platform, ‘Engineered Insanity’, as it aims to continue to shift brand perceptions and build a new fan-centered identity. The lights go green on the 2018 Grand Prix season in Melbourne on 25 March and… Continue reading F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
Aston Villa Launch Emotive, Personalised & Targeted Multi-Platform 2018/19 Season Ticket Campaign
Mid March saw Aston Villa Football Club (AVFC) launch of its 2018/19 season ticket marketing campaign with an inventive initiative that not only demonstrates the club’s commitment to ensuring its fans are the face of its campaigns, but also uses its CRM database to personalise supporter-specific creative messaging. Running under Aston Villa’s ongoing ‘Part… Continue reading Aston Villa Launch Emotive, Personalised & Targeted Multi-Platform 2018/19 Season Ticket Campaign
ASA Roma’s Emotional, Multi-Platform, Social-First ‘Francesco Totti Tribute’ Campaign
To pay homage to club icon, captain and record scorer Francesco Totti on his retirement after 25 years playing for AS Roma, the Italian Seri A club ran a tribute campaign to engage fans and even allow supporters of other clubs to join the Totti conversation. The core campaign, which rolled across during the… Continue reading ASA Roma’s Emotional, Multi-Platform, Social-First ‘Francesco Totti Tribute’ Campaign
FFA’s Integrated ‘You Gotta Have A Team’ Launches A-League Season & targets New Young Fans
As the new Hyundai A-League season gets under way with 60,000 fans preparing for the Sydney derby, the Football Federation Australia (FFA) launches a major new multi-channel campaign, ‘You Gotta Have A Team’, that aims to both promote the new A-League season on television and social media networks and to turn the nation’s young football… Continue reading FFA’s Integrated ‘You Gotta Have A Team’ Launches A-League Season & targets New Young Fans
3 Gives €1m IRFU 6 Nations Rights To Focus Ireland’s ‘Tackle Homelessness’
In a serious and brave CSR move, Ireland Rugby’s principal partner and shirt sponsor is leveraging its rights around the 2016 RBS 6 Nations tournament by giving homeless charity Focus Ireland a €1million marketing campaign called ‘Let’s All Tackle Homelessness’. The mobile telecoms business aims to ‘harness the goodwill, enthusiasm and passion of rugby… Continue reading 3 Gives €1m IRFU 6 Nations Rights To Focus Ireland’s ‘Tackle Homelessness’
Is Integrated Adidas/ManUtd #BreakExpectations The Best/Biggest Kit Launch?
Part of football’s rapid commercialisation, apparel partners are becoming more adventurous, extreme and extravagant with their kit marketing and Adidas’ launch campaign for the new Manchester United kit are arguably the most comprehensive shirt launch campaign ever. The breadth and depth of the activation doesn’t come as a surprise after Adidas’ world-record £750m deal… Continue reading Is Integrated Adidas/ManUtd #BreakExpectations The Best/Biggest Kit Launch?
MLB Launches Season-Long, Real-Time ‘#This Is Baseball’ For 2015 Opening Day
Major League Baseball’s season-long 2015 campaign – ‘This Is Baseball’ (or simply #This) – takes a real-time approach and already features hundreds of content pieces offering an up-close and behind-the-scenes look at the players, managers and fans. The campaign, which is the debut effort by new MLB agency Anomaly, plays on the widely used… Continue reading MLB Launches Season-Long, Real-Time ‘#This Is Baseball’ For 2015 Opening Day
Adidas ‘There Will Be Haters’ Takes On The Twitter Trolls
Adidas’ ongoing ‘There Will Be Haters’ campaign not only sees the brand push its F50 boot via a traditional media campaign, but also follow this through by enthusiastically defend its player ambassadors on Twitter showing that the brand is willing to do what it can to defend its ambassadors on social media and to put… Continue reading Adidas ‘There Will Be Haters’ Takes On The Twitter Trolls
