The pandemic forced UEFA Europa League partner Kia Motors to pivot in the middle of its 2019/20 season marketing programme and switch many of its multi-pronged activation’s physical and in-person strands to virtual spaces and online experiences – including its work leveraging its Trophy Tour, Official Match Ball Carrier, Heroes Walk and Undeniable campaigns.… Continue reading Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
Tag: Francesco Totti
ASA Roma’s Emotional, Multi-Platform, Social-First ‘Francesco Totti Tribute’ Campaign
To pay homage to club icon, captain and record scorer Francesco Totti on his retirement after 25 years playing for AS Roma, the Italian Seri A club ran a tribute campaign to engage fans and even allow supporters of other clubs to join the Totti conversation. The core campaign, which rolled across during the… Continue reading ASA Roma’s Emotional, Multi-Platform, Social-First ‘Francesco Totti Tribute’ Campaign
