Tag: Covid

Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA

In April 2021, Bud Light collated assets from across its substantial US sport (and music) sponsorship portfolio – spearheaded by its partnerships with six sports leagues and 70 teams – to fuel a huge $10m ‘Summer Stimmy’ marketing package based around giving away 100,000 sports tickets, concert seats and beer and mimicking the US Government’s… Continue reading Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA

Bristol Bears Trio Go ‘Trainspotting’ As Gallagher Backs PECO Via #TacklingTomorrowTogether

Table topping Bristol Bears stars Callum Sheedy, Harry Randall and Ioan Lloyd played a fun ‘Trainspotting’ version of the classic spot the difference game which was hosted by former England star and Gallagher ambassador Ugo Monye and which used model railway products from local business PECO which endured a challenging 2020 with its factory forced… Continue reading Bristol Bears Trio Go ‘Trainspotting’ As Gallagher Backs PECO Via #TacklingTomorrowTogether

Mind and Body Unite In Garmin’s Digital-First #DearBody Venu2 Launch Campaign

Garmin promoted the launch of its Venu 2 GPS smartwatch range through a late April campaign called #DearBody targeting those working to shake off Covid quarantine rust.   The product launch campaign see Garmin seek to alleviate the mental and physical toll of the pandemic from the endless cycle of video conference calls to the… Continue reading Mind and Body Unite In Garmin’s Digital-First #DearBody Venu2 Launch Campaign

Swiss Hockey Side ZSC Lions’ ‘Essence Of Lions’ Bottles Up Melted Rink For Absent Fans

Swiss ice hockey team ZSC Lions brought to life the idea that ‘If you can’t bring your fans to the ice, bring the ice to your fans in a literal way with its pandemic response ‘Essence of Lions’ initiative.   When the pandemic forced the Swiss government to ban fans from sports events back in… Continue reading Swiss Hockey Side ZSC Lions’ ‘Essence Of Lions’ Bottles Up Melted Rink For Absent Fans

Nike Keeps Runners Running Virtually Together With ‘Fearless Virtual Race’ Programme

On 11 April, Nike fired the starting pistol on its ‘Fearless Virtual Race’ which was held through the Nike Running Club App and was designed to keep runners optimistic, engaged and connected to a community even while training apart.   The initiative, which leveraged the dates upon which the Berlin Half, Milan Marathon and Paris… Continue reading Nike Keeps Runners Running Virtually Together With ‘Fearless Virtual Race’ Programme

Ecuador’s Pilsener Leverages LigaPro Tie-Up Via ‘The Stand(Out)’ Live Football Rooftop Boxes

A campaign called ‘The Stand(Out) from leading Ecuadorian beer Pilsener sets out to achieve what seems impossible during the pandemic – taking fans to see their favourite footballers live.   Football in Ecuador, like in so many nations around the world, is being played behind closed doors due to the Covid-19 restrictions.   But this… Continue reading Ecuador’s Pilsener Leverages LigaPro Tie-Up Via ‘The Stand(Out)’ Live Football Rooftop Boxes

2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign

The Fitbit Stress Symphony set out to enable people to experience an emotional, activity-focused journey through 2020. Created in harness with agency The Harbour Collective, composer Ben Palmer and sound designer Aston Rudi, the team combined de-identified and aggregated Fitbit data from UK users collected between 1 January and 6 September 2020 – which included… Continue reading 2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign

Premier League (& Other UK Sports Bodies) Launch ‘For The Love Of Sport’ As Fans Return To Stadiums

To mark the return of football fans to stadiums for live games in the UK, the Premier League and other UK sporting organisations worked with the Sports Technology and Innovation Group (a unit put together by the Secretary of State for Digital, Culture, Media and Sport to work with sport bodies to explore solutions to get… Continue reading Premier League (& Other UK Sports Bodies) Launch ‘For The Love Of Sport’ As Fans Return To Stadiums

Rafa Nadal Fronts Telefónica’s ‘Better Connected’ Covid Crisis Campaign

Spanish telco Telefónica rolled out a campaign in November with brand ambassador Rafa Nadal promoting the network’s efficiency and reliability during lockdown and leveraged the tennis star’s appearance in the ATP Tour Final tournament.   Created by agency El Russo de Rocky (Rocky’s Russian), the ‘Better Connected’ campaign is based around the idea that one… Continue reading Rafa Nadal Fronts Telefónica’s ‘Better Connected’ Covid Crisis Campaign

Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League

  The pandemic forced UEFA Europa League partner Kia Motors to pivot in the middle of its 2019/20 season marketing programme and switch many of its multi-pronged activation’s physical and in-person strands to virtual spaces and online experiences – including its work leveraging its Trophy Tour, Official Match Ball Carrier, Heroes Walk and Undeniable campaigns.… Continue reading Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League

The Wild’s ‘Bases Covered’ MLB European YouTube Series Is A Lockdown Home Run

In mid November the London-based social agency The Wild released a wrap video of its ‘Bases Covered’ YouTube series for Major League Baseball.   With a brief to excite and educate 18 to 34-year-old Europeans about baseball through original, social-first content, the series began when Covid-19 postponed the season start and it was then shot and… Continue reading The Wild’s ‘Bases Covered’ MLB European YouTube Series Is A Lockdown Home Run