Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak into the lives of the car company’s growing cast of college football trophy winners athletes goofing around their fraternity-style home and hang out with their paired… Continue reading Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV
Tag: Games
Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
In what Tennis Australia describes as a Grand Slam first, the virtual Australian Open (AO) in Decentraland offers a multi-faceted virtual tournament experience which spans walking through a digital Melbourne Park precinct and entering the Rod Laver Area to watch some tennis, to hanging out at the Beach Club or in the Kids Zone and… Continue reading Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
‘Building The Hundred’ Video Introduces The Hundred Partnership With LEGO & Sky Sports
The Hundred unveiled a new partnership with the LEGO Group and lead tournament broadcaster Sky Sports ahead of the competition’s inaugural 21 July start through an online film featuring cricket legends and current Sky hosts Andrew Flintoff and Ebony Rainford-Brent alongside star players who will appear in The Hundred such as Ben Stokes, Heather Knight,… Continue reading ‘Building The Hundred’ Video Introduces The Hundred Partnership With LEGO & Sky Sports
Bristol Bears Trio Go ‘Trainspotting’ As Gallagher Backs PECO Via #TacklingTomorrowTogether
Table topping Bristol Bears stars Callum Sheedy, Harry Randall and Ioan Lloyd played a fun ‘Trainspotting’ version of the classic spot the difference game which was hosted by former England star and Gallagher ambassador Ugo Monye and which used model railway products from local business PECO which endured a challenging 2020 with its factory forced… Continue reading Bristol Bears Trio Go ‘Trainspotting’ As Gallagher Backs PECO Via #TacklingTomorrowTogether
City & Tinder Swipe Right For #PerfectMatch At Manchester Derby With Social, Games & Experiences
Ahead of the derby on Saturday, 7 April, Manchester City and Tinder announced a new, multi-year tie-up that saw the dating app switch its colours across social platforms to City blue and a branded balloon hover above the heads of the fans as the club’s Etihad Stadium. The partnership will sees Tinder work with both Manchester City men’s… Continue reading City & Tinder Swipe Right For #PerfectMatch At Manchester Derby With Social, Games & Experiences
Gaynor Joins Barkley, Jackson & Lee For Capital One’s Multi-Faceted NCAA ‘This Is March Madness’
NCAA corporate champion partner Capital One has again teamed up with Charles Barkley, Samuel L Jackson and Spike Lee (and guest star Gloria Gaynor) for a comic multi-platform ‘This Is March Madness’ campaign. Spanning television, digital, social, games and at-event on-site events and experiences, this is the fourth year that the original trio have fronted… Continue reading Gaynor Joins Barkley, Jackson & Lee For Capital One’s Multi-Faceted NCAA ‘This Is March Madness’
DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
The aim behind DFS’ Rio 2016 activation of its Team GB sponsorship was to drive brand reappraisal and reach new audiences through digital channels – thus changing long-standing perceptions of the brand established largely via its heritage of traditional TV-led advertising. This flagship sponsorship is a key part of DFS’s wider drive towards its… Continue reading DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
LG’s NCAA March Madness ‘Do Game Day Right’ Campaign Focuses On Team Colours
Now in its seventh year as a corporate partner, LG’s umbrella objective for its 2016 multi-strand March Madness ‘Do Game Day Right’ initiative is to ensure fans have ‘the ultimate tournament game day experience’ and one key strand of its 2016 activity focused on team (and product) colours. The brand linked up with ‘official… Continue reading LG’s NCAA March Madness ‘Do Game Day Right’ Campaign Focuses On Team Colours
EDF’s European ‘Help London Shine’ New Olympic Campaign
With one month to go before the Olympic Games, EDF launches a new European campaign called ‘Helping London 2012 shine brighter. EDF powering the Games’. Working with agency CLM BBDO, the new initiative is spearheaded by a humorous TV and cinema spot (in both 30- and 45-second versions) which revolves around Team EDF athlete… Continue reading EDF’s European ‘Help London Shine’ New Olympic Campaign
Cadbury’s Easter Egg National Trust Trails
Cadbury isn’t just limiting it fun and games marketing approach to its mega London 2012 Spots vs Stripes initiative – it is also involved in community-based, eco-focused events. A recent example of this lower key, family-fun style approach to partnership experiences sees the chocolate brand link up with the National Trust (NT) to run… Continue reading Cadbury’s Easter Egg National Trust Trails
