Swapfiets, which describes itself as a ‘bike as a service’ company, built awareness and drove membership at the 2021 Tour De France by partnering with Team Jumbo-Visma and tire/wheel outfit Vittoria to create a blue front tire for the Tour team activated through a campaign that spanned on road appearances, bespoke social accounts, influencer partnerships,… Continue reading The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria
Tag: Stunts
Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign
Briefed with the challenge to recruit all Aucklanders to get behind The [Auckland] Blues ahead of the start of the 2021 Super Rugby season, agency Federation teamed up with radio star and passionate Hurricane’s fan to recruit a new tribe of supporters – Auckland-based supporters of other rugby teams. The idea tapped into the… Continue reading Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign
DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
The aim behind DFS’ Rio 2016 activation of its Team GB sponsorship was to drive brand reappraisal and reach new audiences through digital channels – thus changing long-standing perceptions of the brand established largely via its heritage of traditional TV-led advertising. This flagship sponsorship is a key part of DFS’s wider drive towards its… Continue reading DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
Oscars Activation > Cookie Stunt, Acceptance Speech Ads & Millennial Targeting
The Oscars, despite falling TV audiences, remains an A-List property for the very biggest advertisers. Sponsors like Cadillac and Kohl’s, plus ad-space buyers like IBM, McDonald’s and Samsung were among the brands spending record sums (around $2m per 30-seconds) to be part of the awards ceremony: in fact Cadillac’s ‘Rewind Time’ ad (which aired… Continue reading Oscars Activation > Cookie Stunt, Acceptance Speech Ads & Millennial Targeting
Super Bowl 50: Activative Top 5 > Inventions & Stunts
Once it was the in-game TV commercials that were always the hot ‘Super Bowl Marketing, media topic, but today it’s the innovative stand-out tactical stunts that garner just as many headlines. From social and experiential, to delivery innovations, pre-game ads and apps, Super Bowl 50 certainly saw plenty of inventive and original marketing mischief.… Continue reading Super Bowl 50: Activative Top 5 > Inventions & Stunts
Castle RWC Work Aims To Give Springboks #HomeGroundAdvantage
Springbok sponsor Castle Lager’s leverage campaign around the 2015 Rugby World Cup is an integrated, six-month initiative called #HomeGroundAdvantage. This campaign has several strands – from fan selfies on jerseys to South African turf – and it began back in May with an emotional launch film focusing on serious themes of unity and colour… Continue reading Castle RWC Work Aims To Give Springboks #HomeGroundAdvantage
MasterCard’s Expansive #DaysOfCrazy RWC Work Aims To Turn The World Oval
Rugby World Cup Worldwide Partner and Official Payment System/Card MasterCard’s expansive, multi-strand activation programme spans global advertising and regional promotions, ticket purchasing platforms, ticket giveaways and related promotions, a participatory ‘man of the match’ platform, a ‘turn the world oval’ digital drive, athlete ambassador led surprises and stunts, grassroots support, events and experiences. This… Continue reading MasterCard’s Expansive #DaysOfCrazy RWC Work Aims To Turn The World Oval
Hoverboards & Surfbikes: Next Gen Sport Stunts By Lexus & DC Shoes
It’s been an impressive week for extreme sport stunt spots. They may not be sponsors or sportswear giants, but those in the industry should take note of two striking August stunts from DC Shoes and Lexus that have been wowing digital audiences with daring engineering, innovative and excitement. Action sports footwear brand DC Shoes… Continue reading Hoverboards & Surfbikes: Next Gen Sport Stunts By Lexus & DC Shoes
Stunts & Snap Sharing Lead Adidas’ #OpenAllWinter
Adidas launches its global #OpenAllWinter campaign, which is based around encouraging people to socially share their own winter action snapshots, with a stunning stunt by French paraglider Jean-Baptiste Chandelier. The breathtaking jump forms the climax of the campaign’s spearhead TV spot which sees Adidas present its new Climaheat range of outdoor clothing and boots.… Continue reading Stunts & Snap Sharing Lead Adidas’ #OpenAllWinter
