Rugby Australia with New Zealand Rugby launched a new season hype and ticket drive campaign on 13 February promoting the 23 February new Super Rugby season kickoff with work spearheaded by a hero spot called ‘The Power Of The Pacific: There’s Something In The Water’. Strategically, the kickoff campaign highlights the regional nature of the… Continue reading Rugby Australia & NZR Launch 2024 Super Rugby Pacific Season Via ‘Power Of The Pacific: There’s Something In The Water’ Campaign
Tag: Super Rugby
DHL Delivers Something Special To Rugby Fans In New Campaign Via Eightyone And Supernormal
To celebrate its ongoing sponsorship of the DHL Super Rugby Pacific competition, logistics and delivery behemoth DHL has introduced ‘The DHL Box Seat’ VIP match experience which offers its New Zealand customers a chance to ‘score the best seat in the house/stadium’. Teaming up with agency EightyOne and production company Supernormal (and Director Reagen Butler),… Continue reading DHL Delivers Something Special To Rugby Fans In New Campaign Via Eightyone And Supernormal
Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign
Briefed with the challenge to recruit all Aucklanders to get behind The [Auckland] Blues ahead of the start of the 2021 Super Rugby season, agency Federation teamed up with radio star and passionate Hurricane’s fan to recruit a new tribe of supporters – Auckland-based supporters of other rugby teams. The idea tapped into the… Continue reading Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign
NZ Telco 2degrees’ ‘2nd Chance Charlie’ TV Show Offers Kiwis A Chance Of Super Rugby Greatness
Based on the idea that everyone knows someone who they think deserves a second chance at sporting success, New Zealand telco 2degrees leveraged its sponsorship of the Vodafone Super Rugby through a new reality television series that aims to give five rugby hopefuls a second chance of rugby stardom. The initiative – a partnership… Continue reading NZ Telco 2degrees’ ‘2nd Chance Charlie’ TV Show Offers Kiwis A Chance Of Super Rugby Greatness
