Rugby Australia with New Zealand Rugby launched a new season hype and ticket drive campaign on 13 February promoting the 23 February new Super Rugby season kickoff with work spearheaded by a hero spot called ‘The Power Of The Pacific: There’s Something In The Water’. Strategically, the kickoff campaign highlights the regional nature of the… Continue reading Rugby Australia & NZR Launch 2024 Super Rugby Pacific Season Via ‘Power Of The Pacific: There’s Something In The Water’ Campaign
Tag: Revolver
Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia. The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
Australia’s Westpac Bank Celebrates ‘A Beautiful Partnership’ For State Of Origin
Australian financial services outfit Westpac leveraged its status as an official partner of National Rugby League (NRL) by celebrating ‘A Beautiful Partnership’ in a campaign leveraging Game One of the annual State Of Origin series between the New South Wales Blues and the Queensland Maroons on 31 May. Working with agency DDB Sydney, the… Continue reading Australia’s Westpac Bank Celebrates ‘A Beautiful Partnership’ For State Of Origin
Australian Open Ambush – Uber Eats, Tennis Australia & Channel Nine
The Australian Open is the single biggest television sports broadcast of the year in Australia and Uber Eats set out to stand out from the advertising and sponsor marketing clutter and grab the attention of the huge national audience by blending in with post-ad break spots that replicated the event so effectively that initially viewers… Continue reading Australian Open Ambush – Uber Eats, Tennis Australia & Channel Nine
