April saw sponsor KFC team up with Auckland Transport (AT) to launch a branded ‘The Gravy Train’ to take Kiwi Blues fans from Britomart Station to Eden Park for Super Rugby games. The Gravy Train is the fast food giant’s first themed train delivery service and it activates the quick service chain’s partnership with Auckland’s… Continue reading KFC Wraps ‘The Gravy Train’ To Eden Park For Blues Fan Journeys On Super Rugby Game Days
Tag: Special Group
Uber NZ ‘They Eats/Rides Like Us’ Campaign Proves All Blacks/Black Ferns Are Like The Rest Of Us
July saw Uber and Uber Eats roll out a ‘Like Us’ campaign in New Zealand leveraging their partnership with New Zealand Rugby (NZR) and showing that, when it comes to food and rides, the All Blacks and the Black Ferns are just like the rest of us. Developed in harness with creative agency Special… Continue reading Uber NZ ‘They Eats/Rides Like Us’ Campaign Proves All Blacks/Black Ferns Are Like The Rest Of Us
Kayo Sports ‘What Happens’ Australian Campaign Leverages ICC Men’s T20 World Cup
Kayo Sports leveraged the ICC Men’s T20 Cricket World Cup in Australia through a new brand campaign featuring current Aussie star David Warner and former fast bowling legend Brett Lee and an unfortunate ‘Kayo-less’ cricket fan whose life falls apart through a spiraling series of events after missing out on the cricket action. The… Continue reading Kayo Sports ‘What Happens’ Australian Campaign Leverages ICC Men’s T20 World Cup
Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans
February saw Australian streaming platform Kayo Sports roll out the latest iteration in its ongoing ‘Sport Lives Here: Kayo House’ marketing platform called ‘Your Team’ which features some of the country’s biggest sports stars from multiple codes including Bailey Smith (AFL), Josh Addo-Carr and Patrick Carrigan (NRL) and Liz Watson (SSN). The campaign, created… Continue reading Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans
F1 Driver Dan Ricciardo & His Talking Helmet Front Optus Sport ‘Starts With A Yes’ Contest
Australian telecoms and broadcasting giant Optus launched a December 2020 campaign promoting its sports channels fronted by endorser and Aussie Formula One driver Daniel Ricciardo and his ‘talking’ helmet. Promoting the brand under the guise of its new ‘Chief of Optimism’, Ricciardo stars in a contest-led campaign which offered customers the chance to win… Continue reading F1 Driver Dan Ricciardo & His Talking Helmet Front Optus Sport ‘Starts With A Yes’ Contest
Kayo Sports Says ‘Nowhere Is Safe From Footy’ This Season In New AFL (& NRL) Campaign
Australian OTT streaming Service Kayo’s new commercial to promote the 2020 NRL season argues that wherever you are, be that in a supermarket or at a bus stop, ‘Nowhere Is Safe From Footy’. The campaign, which launched on 1 March, is the first from Kayo’s new creative agency Special Group and kicks off Kayo’s… Continue reading Kayo Sports Says ‘Nowhere Is Safe From Footy’ This Season In New AFL (& NRL) Campaign
Uber Eats Australian Open Sequel Activation Stars Sharon Strzelecki & A Team Of Tennis Stars
As not everyone is able to see the world’s best tennis players live from inside the Rod Laver Arena, Uber Eats and creative agency Special Group created their own great moments which aim to reward those watching the tennis action at home with extra joy and entertainment. The comic activation saw Uber Eats team… Continue reading Uber Eats Australian Open Sequel Activation Stars Sharon Strzelecki & A Team Of Tennis Stars
Guinness OOH St Patrick’s Day Tribute To All Blacks Winks At Irish Rugby Rivalry
Guinness paid tribute to the All Blacks with a multi-channel, outdoor-led campaign in New Zealand that links to the country’s rugby rivalry with the stout’s home country Ireland. The campaign, created in tandem with New Zealand based agency Special Group, is something of a nudge to the ‘passionate sporting rivalry’ between Ireland and New… Continue reading Guinness OOH St Patrick’s Day Tribute To All Blacks Winks At Irish Rugby Rivalry
Australian Open Ambush – Uber Eats, Tennis Australia & Channel Nine
The Australian Open is the single biggest television sports broadcast of the year in Australia and Uber Eats set out to stand out from the advertising and sponsor marketing clutter and grab the attention of the huge national audience by blending in with post-ad break spots that replicated the event so effectively that initially viewers… Continue reading Australian Open Ambush – Uber Eats, Tennis Australia & Channel Nine
Uber Eats Runs Spoof, Player-Led Integrated Australian Open Spots On Channel Nine
Channel Nine and Australian Open coverage sponsor Uber Eats launched a series of integrated, tongue-in-cheek campaign television commercials from the start of the tournament in a campaign called ‘Tonight, I’ll Be Eating…’ The creative is designed to work counter intuitively against the traditions of most sports advertising by initially seeming to be real-life moments within the live… Continue reading Uber Eats Runs Spoof, Player-Led Integrated Australian Open Spots On Channel Nine
