February saw the Foxtel owned sports streamer Kayo Sports remind Aussie footy fans that it offers a perfect solution when life doesn’t leave much time for sport in the form of a new campaign called ‘Whenever Sport Is Everything’. Developed in harness with agency Special with the insight that a high percentage of Australia’s… Continue reading Kayo Sports Courts Busy Aussie Fans Via Integrated New ‘Whenever Sport Is Everything’ Campaign
Tag: Kayo Sports
Kayo Sports ‘What Happens’ Australian Campaign Leverages ICC Men’s T20 World Cup
Kayo Sports leveraged the ICC Men’s T20 Cricket World Cup in Australia through a new brand campaign featuring current Aussie star David Warner and former fast bowling legend Brett Lee and an unfortunate ‘Kayo-less’ cricket fan whose life falls apart through a spiraling series of events after missing out on the cricket action. The… Continue reading Kayo Sports ‘What Happens’ Australian Campaign Leverages ICC Men’s T20 World Cup
Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans
February saw Australian streaming platform Kayo Sports roll out the latest iteration in its ongoing ‘Sport Lives Here: Kayo House’ marketing platform called ‘Your Team’ which features some of the country’s biggest sports stars from multiple codes including Bailey Smith (AFL), Josh Addo-Carr and Patrick Carrigan (NRL) and Liz Watson (SSN). The campaign, created… Continue reading Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans
Cricketers Move In To ‘Kayo House’ For World Cup In New ‘Sport Lives Here’ Campaign
Kayo Sports launched a new iteration of its ongoing ‘Sport Lives Here’ brand campaign in the form of a cricket focused marketing initiative called ‘World Cup Lives Here’ ahead of the ICC Men’s T20 World Cup. Developed with agency Special Group, the campaign features a strong line up of international cricket stars – including… Continue reading Cricketers Move In To ‘Kayo House’ For World Cup In New ‘Sport Lives Here’ Campaign
Kayo Sports, TikTok & Luke Keary Search For A New Housemate In Duet Challenge
Kayo Sports partnered with TikTok in a new contest campaign called #KayoHousemate which aims to raise awareness and consideration among young Australian sports fans. The campaign, developed in harness with socially-led creative agency We Are Social, builds on the Aussie sports streaming service’s new ‘Sport Lives Here’ brand campaign and saw it recruit Sydney Roosters… Continue reading Kayo Sports, TikTok & Luke Keary Search For A New Housemate In Duet Challenge
Kayo Sports Says ‘Nowhere Is Safe From Footy’ This Season In New AFL (& NRL) Campaign
Australian OTT streaming Service Kayo’s new commercial to promote the 2020 NRL season argues that wherever you are, be that in a supermarket or at a bus stop, ‘Nowhere Is Safe From Footy’. The campaign, which launched on 1 March, is the first from Kayo’s new creative agency Special Group and kicks off Kayo’s… Continue reading Kayo Sports Says ‘Nowhere Is Safe From Footy’ This Season In New AFL (& NRL) Campaign
Kayo Sports/News Corp Launch ‘Never Miss’ Bundled Subscription Campaign Ahead Of New AFL Season
Late February, ahead of the start of the 2019 AFL season, new multi-sport streaming service Kayo Sports collaborated with News Corp Australia on a new campaign – ‘Never Miss A Moment’ – promoting its first bundled news and sports streaming subscription. The offer itself sits at the heart of the creative and the messaging… Continue reading Kayo Sports/News Corp Launch ‘Never Miss’ Bundled Subscription Campaign Ahead Of New AFL Season
