More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia. The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
Tag: The Glue Society
ANZAC Sports Retailer The Iconic Launches Interactive YouTube ‘Blue Button’ Purchasing Campaign
The Iconic, a leading sports and leisurewear retailer in Australia and New Zealand, launched an interactive campaign called ‘Hit The Blue Button’ in collaboration with Google, The Glue Society and Revolver Sydney. This creative campaign, launched on 9 February, is one of the early sports-related examples of using a new YouTube ad extension which… Continue reading ANZAC Sports Retailer The Iconic Launches Interactive YouTube ‘Blue Button’ Purchasing Campaign
Australian Open Ambush – Uber Eats, Tennis Australia & Channel Nine
The Australian Open is the single biggest television sports broadcast of the year in Australia and Uber Eats set out to stand out from the advertising and sponsor marketing clutter and grab the attention of the huge national audience by blending in with post-ad break spots that replicated the event so effectively that initially viewers… Continue reading Australian Open Ambush – Uber Eats, Tennis Australia & Channel Nine
