Tag: Restaurant

Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win

Restaurant chain Boston Pizza – which oddly has no connection to its namesake city, but is a Canadian company – leveraged the NHL Playoffs through a Toronto Maple Leafs supporting campaign called ‘BP Fanalytics’ which purports to adopt advanced sports analytics techniques to create the ultimate Playoffs viewing experience and an evolving Playoffs menu  … Continue reading Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win

Wendy’s NZ Teams Up With Warriors NRL Stars For ‘Everyone’s Your Mate’ Mates Rates Campaign

Wendy’s New Zealand sought to help Kiwis during the cost of living crisis by offering Mates Rates deals – a range of meal deals at affordable prices from $7 – and promoted the initiative through a campaign called ‘Everyone’s Your Mate’ which leveraged the quick service outfit’s sponsorship of NRL side One New Zealand Warriors.… Continue reading Wendy’s NZ Teams Up With Warriors NRL Stars For ‘Everyone’s Your Mate’ Mates Rates Campaign

Pizza Hut ‘Cheese Codes’

Pizza Hut Malaysia leveraged the 2022 FIFA Men’s World Cup by working with Dentsu Creative Malaysia and Carat Media to leverage gamer anticipation, excitement and engagement through an in-game marketing initiative called ‘Cheese Codes’ which incentivised players to recreate the tournament’s key highlights, skills and goals in the mobile football gaming space (including FIFA Mobile,… Continue reading Pizza Hut ‘Cheese Codes’

Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot

With the NBA Playoffs in full swing, US salad-based fast food chain Sweetgreen teamed up with new athlete ambassador Devin Booker to front a campaign called ‘Create Your Own’.   The health-led, quick service restaurant’s marketing push – which is spearheaded by a short social video directed by TikTok creator @Owen.han – spans social media… Continue reading Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot

NCAA Partner Wendy’s Launches March Madness Menu, App Offer & Reggie Miller Ads

Wendy’s, the official breakfast and hamburger of NCAA March Madness, activated around the college hoops tournament through a set of special promotions and offers promoted through a new menu, a special app and a series of commercials fronted by athlete ambassador and former NBA super star Reggie Miller.   The campaign, which kicked off the… Continue reading NCAA Partner Wendy’s Launches March Madness Menu, App Offer & Reggie Miller Ads

McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection

Launched in time for the opening races of the 2022 NASCAR Cup Series, McDonald’s USA marked its new sponsorship with 23XI Racing (driver Bubba Watson’s team) unveiled a new co-branded streetwear and racewear collection to enable fans to ‘show their support’ and ‘get a taste of the winner’s circle’.   The new apparel line of… Continue reading McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection

Chipotle & Mikal Bridges & Team Whistle’s ‘No Days Off’ YouTube Ad Promotes Plant-Based Chorizo

As Veganuary moved into gear, Chipotle Mexican Grill teamed up with sports media and entertainment content creators Team Whistle for new brand-backed content in the ongoing ‘No Days Off’ sports series led by a spot starring Phoenix Suns star Mikal Bridges.   The online video, which was amplified across digital and social platforms, saw the… Continue reading Chipotle & Mikal Bridges & Team Whistle’s ‘No Days Off’ YouTube Ad Promotes Plant-Based Chorizo

Denny’s Belibiyt NIL Hoops Led #SuperSlamFran Social Campaign Backs Women’s Sports Foundation

US quick service restaurant chain Denny’s promotes the limited time return of its Super Slam breakfast by partnering with Stanford University basketball player and dunk phenomenon Fran Belibiyt for a campaign titled #SuperSlamFran which also supports the Women’s Sports Foundation.   Denny’s marketers drive home the message that its breakfast is a slam dunk via… Continue reading Denny’s Belibiyt NIL Hoops Led #SuperSlamFran Social Campaign Backs Women’s Sports Foundation

Denny’s Celebrates College Football Offensive Linemen With All-Pancaker Team

US breakfast quick service chain Denny’s leveraged the change in college athletic ambassador deals in September and signed four offensive linemen to Name, Image and Likeness (NIL) deals to form ‘The All-Pancaker Team’.   The campaign, whose title is a play on the football term ‘pancake block’ which is a block that leaves a defensive… Continue reading Denny’s Celebrates College Football Offensive Linemen With All-Pancaker Team

Kids Show Footie Skills In McDonald’s UK ‘Fun Football’ Activation With The FA/SFA/FAW/IFA

Through May and June McDonald’s UK rolled out its first ever above-the-line campaign for its summer ‘Fun Football’ programme of kids football sessions run in harness with the four UK Football Associations.   To promote the fast food brand’s Fun Football initiative of free soccer training sessions for the children aged five-to-11 at 600 locations… Continue reading Kids Show Footie Skills In McDonald’s UK ‘Fun Football’ Activation With The FA/SFA/FAW/IFA

UK Pub Chain Greene King ‘If You Can’t Be There, Be Here’ Drives Table Bookings Around Euro 2020

A Greene King UEFA Euro 2020 campaign aimed at driving UK table bookings during the tournament was led by a hero spot starring former football stars Jamie Redknapp, Ally McCoist , Ashley Williams and Emma Louise Jones which drives home the message that ‘If you can’t be there, be here’.   The campaign, developed by… Continue reading UK Pub Chain Greene King ‘If You Can’t Be There, Be Here’ Drives Table Bookings Around Euro 2020