To combat the fact that most girls in the Middle East grow up believing that sport isn’t for women and in the UAE most girls give up sports by the age of 14, Adidas teamed up with Onyx FC (the UAE’s first and only all-female owned and operated football team) and Havas Middle East to… Continue reading Adidas & Dubai’s Onyx FC Create ‘The Female Field’: The World’s First Football Pitch To Have A Gender
Tag: Women’s Sport
MilkPEP ’26.6’ Champions Sports Equality By Sponsoring All Women Marathoners Joining #TeamMilk
At the start of March 2023, MilkPEP (the Milk Processor Education Program backed by America’s milk companies), launched an experiential initiative called ’26.2’ to sponsor all female marathon runners and generate awareness of gender inequalities in sport in doing so. At the start of March 2023, MilkPEP (the Milk Processor Education Program backed by… Continue reading MilkPEP ’26.6’ Champions Sports Equality By Sponsoring All Women Marathoners Joining #TeamMilk
AIG Women’s Open ‘Golf. Opened Up’ Campaign Introduces New Festival Style Positioning
The R&A unveiled a new tournament brand strategy for The AIG Women’s Open through a repositioning promotional campaign launched in early April which introduced a fresh festival style, entertainment focused fan experience for the 2023 AIG Women’s Open. The digital-first marketing burst, which saw the tournament organisers and The R&A rights owners team up… Continue reading AIG Women’s Open ‘Golf. Opened Up’ Campaign Introduces New Festival Style Positioning
Coates Promotes AFLW Tie-Up To Support Kicking Goals & Construction Industry Job Opportunities
Launched on 7 March to leverage International Women’s Day, Australian building equipment hire and construction solutions provider Coates unveiled a campaign promoting the extension of its AFL partnership which added an official AFLW sponsorship with the aim of increasing support for women’s footie over the next three years and of reaching its 25% female staff… Continue reading Coates Promotes AFLW Tie-Up To Support Kicking Goals & Construction Industry Job Opportunities
Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’
NCAA partner Buick’s 2023 March Madness activation brings to life the brand’s commitment to investing in an equal number of paid ads in the men’s and women’s tournaments by building on its existing ‘See Her Greatness’ women’s sports platform and challenging hoops fans to ‘Watch Me’ through integrated content starring a team of five female… Continue reading Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’
TAB NZ Promos Commitment To #BoostWomensSports In Campaign Fronted By Footballer Molly Flynn
A March campaign from TAB New Zealand, created with independent agency Yarn, marked International Women’s Day with an ongoing commitment to boost customer and fan engagement in women’s sport. The initiative will see betting odds boosted for women’s sports events in order to make it more financially rewarding for customers and sports fans… Continue reading TAB NZ Promos Commitment To #BoostWomensSports In Campaign Fronted By Footballer Molly Flynn
Hyundai Australia’s ‘She’s Electric’ Applies Performance Data To Unearth NextGen Of Female Surfing Talent
Surfing Australia partner Hyundai launched a new women’s surfer platform called ‘She’s Electric’ which promotes its new EV range and positioning while offering female surfers a pathway to the top of the sport by identifying and amplifying talented grassroots athletes from across the country. The first Aussie grassroots women’s surfing leaderboard sees the automotive… Continue reading Hyundai Australia’s ‘She’s Electric’ Applies Performance Data To Unearth NextGen Of Female Surfing Talent
Agency Dark Horses Publishes ‘7 Deadly Sins Of Marketing Women’s Sport’ Paper
Days ahead of the start of the UEFA women’s Euro 2022 football tournament, sport and entertainment agency Dark Horses published a paper outlining its perspective and advice on how to market women’s sports by spotlighting seven damaging marketing techniques. Titled ‘The 7 Deadly Sins of Marketing Women’s Sport’ and structured to echo the biblical vices… Continue reading Agency Dark Horses Publishes ‘7 Deadly Sins Of Marketing Women’s Sport’ Paper
Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary
US based Fintech brand Ally Bank promoted its new pledge to boost support for women’s sports by promising male/female equal gender sports investment through a new campaign called ‘Watch The Game, Change The Game’ which aired on broadcast, cable, connected TV, plus on digital and social channels. Launched in late June on the 50th… Continue reading Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary
BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
The BBC launched a short film in Mid-May called ‘We Know Our Place’ which celebrated women in sport, highlighting their commitment and skill and trailed the national broadcaster’s upcoming summer of women’s sport. The BBC Sport video challenges the out-of-date idea that ‘women should know their place’ and replaces it with the powerful, celebratory… Continue reading BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
Dick’s Sporting Goods & Just Women’s Sports Link For $150,000 Women’s NCAA March Madness Bracket Challenge
March saw giant US sports retailer Dick’s Sporting Goods team up with women’s sports multimedia platform Just Women’s Sport (JWS) to offer hoops fans a $150,000 grand prize – the largest first-place prize ever awarded in women’s college basketball – for the winner of the ‘2022 Just Women’s Sports x Dick’s Bracket Challenge’. The… Continue reading Dick’s Sporting Goods & Just Women’s Sports Link For $150,000 Women’s NCAA March Madness Bracket Challenge
NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
In the second week of March, Unilever antiperspirant brand Degree leveraged its NCAA partnership through a March Madness initiative aimed at helping close the gender bracket during the tournament called ‘Bracket Gap Challenge’. The activation, created in tandem with agency Edelman, aims to raise awareness around the 2022 NCAA Women’s tournament and was informed… Continue reading NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
