The R&A unveiled a new tournament brand strategy for The AIG Women’s Open through a repositioning promotional campaign launched in early April which introduced a fresh festival style, entertainment focused fan experience for the 2023 AIG Women’s Open. The digital-first marketing burst, which saw the tournament organisers and The R&A rights owners team up… Continue reading AIG Women’s Open ‘Golf. Opened Up’ Campaign Introduces New Festival Style Positioning
Tag: AIG
4 Commercials Lead AIG’s ‘The Power Of Allies’ Campaign Leveraging 2019 Women’s Open Golf
Leveraging the first year of its status as the title sponsor of the Women’s British Open, AIG rolled out integrated campaign recognising and championing ‘The Power of Allies’ both to women on the golf course and as an insurance partner. The campaign, created by agency Berlin Cameron, set out to shine the spotlight on… Continue reading 4 Commercials Lead AIG’s ‘The Power Of Allies’ Campaign Leveraging 2019 Women’s Open Golf
AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan
As host nation Japan prepares for an unprecedented influx of visitors for the upcoming 2019 Rugby World Cup and then the Tokyo 2020 Olympics and Paralympics, AIG launched an integrated campaign leveraging its shirt sponsorship with the New Zealand All Blacks that sets out to educate foreign travellers ‘How Not To Drive In Japan’. … Continue reading AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan
AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment
Ahead of both the dual clash against Australia (in Sydney and Auckalnd) and marking the month countdown to the World Cup sevens kick-off, New Zealand Rugby Union’s primary partner AIG launched a global campaign starring both the All Blacks and the Black Ferns called ‘Effort Is Effort’ championing commitment, teamwork, diversity and equality. The… Continue reading AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment
AIG Teams Up With All Blacks/Black Ferns In Rainbow Jersey Design To Champion Diversity In Japan
US insurance heavyweight and New Zealand Rugby Union shirt sponsor AIG has activated its All Blacks and Black Ferns partnerships for a new values-based, anti-discrimination campaign in Japan. Part of its umbrella ‘Diversity Is Strength’ initiative, AIG continues its campaign to call out discrimination and prejudice of any form with a new campaign and… Continue reading AIG Teams Up With All Blacks/Black Ferns In Rainbow Jersey Design To Champion Diversity In Japan
Dynamic, Powerful AIG & All Blacks Ad Offers Tokyo A Taste Of The 2019 Rugby World Cup
A new Japanese campaign from New Zealand Rugby Union (NZRU) shirt sponsor AIG sees the world’s top ranked rugby team take to the streets of Tokyo in a spectacular spot called ‘Tackle The Risk’. The global insurance outfit’s ad aims to offer a powerful teaser about just what Japan can expect when it hosts… Continue reading Dynamic, Powerful AIG & All Blacks Ad Offers Tokyo A Taste Of The 2019 Rugby World Cup
AIG’s ‘Haka 360°’ All Blacks Experience, Event, Headset & Mobile App Leverages RWC
Leveraging the Rugby World Cup, All Blacks shirt sponsor AIG (American International Group) kicked off its tournament-led campaign when the team assembled on London’s South Bank for the launch of the Haka 360° Experience. The financial brand, the major global sponsor of the All Blacks, hosted a live event to launch the Haka 360°… Continue reading AIG’s ‘Haka 360°’ All Blacks Experience, Event, Headset & Mobile App Leverages RWC
