Louis Vuitton aligns itself with the rugby world through its first activation as an official Tuournament Provider of the Rugby World Cup led by luxury, branded travel case for the Webb Ellis Cup itself. The French luxury leather goods brand aims to place itself into the tournament conversation when it agreed a commission to… Continue reading Louis Vuitton Joins Rugby Conversation Via RWC Webb Ellis Trophy Travel Case
Tag: RWC 2015
All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
At the core of the New Zealand Rugby Union’s Rugby World Cup 2015 strategy was its content-led, social media focused ‘We Belong’ campaign. Much of the content itself was a mix of Kiwi culture, insider access to the team, everyman player positioning, everyday life visits and experiences, as well as simple, striking digital design.… Continue reading All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
Whichever term you use – Oceania, Australasia or Antipodean – one thing that’s certain about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up extremely early to watch the big game. So sponsors of the two southern hemisphere rugby… Continue reading How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup
Whichever term you use – Oceania, Australasia or even Antipodean – one certain thing about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up early to watch the big game. So All Blacks sponsor Steinlager has offered a hand… Continue reading All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup
3’s Irish Rugby #AllitTakes Tournament Films Get Fans Closer To The RWC
Irish Rugby shirt sponsor 3, despite not holding any direct Rugby World Cup rights, continued its ongoing #AllitTakes rugby activation through the tournament with a phased set of player-fronted, content-led strands that were spearheaded by long-form video. The objective was to give Ireland rugby fans have a chance to get closer to the World… Continue reading 3’s Irish Rugby #AllitTakes Tournament Films Get Fans Closer To The RWC
Pichot Fronts Nike Rugby Film Saluting Argentina’s Spirit & Success at RWC 2015
Kit partner Nike celebrates Argentina’s rugby spirit and the team’s Rugby World Cup progress with a new promotional film focusing on The Pumas success under pressure. After seven global rugby tournaments, Argentina’s national team had never finished better than third, yet the new spot, called ‘Bajo Presión /Under Pressure’ trumpets the side’s courage. … Continue reading Pichot Fronts Nike Rugby Film Saluting Argentina’s Spirit & Success at RWC 2015
RWC Partner MasterCard Uses Power Data For Fan ‘Tackle Like Lomu’ Challenge
In the week leading up to the final, Rugby World Cup sponsor MasterCard expanded on its ‘Turning the World Oval: Priceless’ campaign with a power and physicality ambassador-led activation stand called ‘Tackle Like Lomu’. This phase of the payments brand campaign was based upon research conducted with Cambridge University theoretical physicist Dr John Biggins into… Continue reading RWC Partner MasterCard Uses Power Data For Fan ‘Tackle Like Lomu’ Challenge
Land Rover’s Laddish South African Spots Return To Old School (Sexist) Rugby Spirit
Land Rover’s local South Africa spots activating its Rugby World Cup sponsorship revolve around rules and referees and feature a commentator offering a comic (sexist) play-by-play breakdown of everyday situations through a rugby lense. The first film sees a rugby ref adjudicating on an instance of foul play in the form of obstruction. … Continue reading Land Rover’s Laddish South African Spots Return To Old School (Sexist) Rugby Spirit
RWC Partner Land Rover’s Australian Personalised Pyjama Social Giveaway
In a local market strand of its global campaign, official Worldwide Partner of Rugby World Cup Land Rover has been aiding Australian fans to watch the early hours games in patriotic style with personalised tournament pyjamas. The time-zone difference for England 2015 mean kick-off times for Australian rugby supporters are either very late in… Continue reading RWC Partner Land Rover’s Australian Personalised Pyjama Social Giveaway
Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
Leveraging interest during a Rugby World Cup year, Aer Lingus first announced its partnership with the Irish Rugby Football Union on 30 April and trumpeted the new deal by painting a couple of short haul Airbus 320s in an IRFU livery. Then as the tournament approached in August saw the Irish flag carrier upped… Continue reading Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
Kit Partner Canterbury’s #CommittedToIreland (& England, Japan & Australia)
Kit supplier Canterbury activated several of its shirt supply sponsorships through an umbrella #CommittedTo big idea that adopts a hub and spoke strategy where #CommitedToRugby sits at the centre and various #CommittedToINSERTCOUNTRYHERE spokes stretch out from the core. This strategy saw several rugby-themed central spots run through the Rugby World Cup such as #CommittedToSpeed,… Continue reading Kit Partner Canterbury’s #CommittedToIreland (& England, Japan & Australia)
Chabal Leads Two Rail-Led MasterCard (HS1) France & England RWC Activations
Part of RWC worldwide partner MasterCard’s ongoing tournament activity comes an activation strand with a French flavour that sees a Priceless Surprise led by Les Blues legend and brand ambassador Sébastian Chabal. Running under the brand’s ‘Turning The World Oval – 44 Days Of Crazy’ RWC concept and slotting in to its ongoing, global… Continue reading Chabal Leads Two Rail-Led MasterCard (HS1) France & England RWC Activations
