Manchester City FC partner OKX worked with Yahoo to roll out a metaverse campaign on the Ready Player Me platform revolving around interactive avatars and featuring leading players to inspire fans to ‘Play For the City’. The Web3 tech and crypto exchange company and official club training kit partner’s augmented reality (AI) experience, hubbed… Continue reading OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’
Tag: Apps
Public Health England & NHS Targets 40 to 60-Year-Olds With New Year NHS ‘Better Health’ Campaign
In the viscous teeth of another wave in the Covid-19 pandemic, the UK government and NHS has launched an integrated January 2021 ‘Better Health’ campaign. The initiative follows on from recent research which found seven in 10 Brits want to make healthier lifestyle changes due to coronavirus, so to support and encourage healthier lifestyle… Continue reading Public Health England & NHS Targets 40 to 60-Year-Olds With New Year NHS ‘Better Health’ Campaign
Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active
Sport England has expanded its ‘We Are Undefeatable’ initiative with new tools and new marketing as it continues its mission to help the 43% of people living in England with a health condition get active. Working with agency FCB Inferno, the latest work promotes new platform tools The lottery funded campaign, which sees… Continue reading Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active
Red Bull Launches ‘What Does It Take’ Podcast Series Hosted By BMX Star Matthias Dandois
Red Bull has launched a new 10-part ‘What Does It Take’ podcast series hosted by BMX star and eight times Flatland World Champion Matthias Dandois who interviews fellow Red Bull athletes and extreme sports stars from around the world which a focus on finding out not only what it takes to get to the top,… Continue reading Red Bull Launches ‘What Does It Take’ Podcast Series Hosted By BMX Star Matthias Dandois
Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game
On 4 September, days ahead of the season kick-off, Pizza Hut launched its first national campaign as the official pizza sponsor of the NFL with a multi-strand approach led by a hero commercial called ‘Lines’, a gaming app and the introduction of the ‘Game Plan’ rewards platform. ‘Lines’ is a unifying national commercial debuting… Continue reading Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game
RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
The end of August saw The RFU and British Airways announce a new partnership that sees the airline become the inaugural ‘principal partner’ to Twickenham Stadium as well as a principal partner and the official airline partner to England Rugby. The deal was activated via PR and social media immediately upon the announcement led by a striking image of… Continue reading RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
City & Tinder Swipe Right For #PerfectMatch At Manchester Derby With Social, Games & Experiences
Ahead of the derby on Saturday, 7 April, Manchester City and Tinder announced a new, multi-year tie-up that saw the dating app switch its colours across social platforms to City blue and a branded balloon hover above the heads of the fans as the club’s Etihad Stadium. The partnership will sees Tinder work with both Manchester City men’s… Continue reading City & Tinder Swipe Right For #PerfectMatch At Manchester Derby With Social, Games & Experiences
Nike #ChooseGo ‘Save The World’ Spot Spearheads App Led Audio Guided Digital & Physical Brand Runs
Nike’s latest blockbuster #Choose Go’ ad leads a ‘running to make the world go around’ campaign that aims to encourage everyone to get out and run through a sci-fi style action film that sees the planet unify when the world stops turning. Runners of all ages and nationalities work together – alongside a selection… Continue reading Nike #ChooseGo ‘Save The World’ Spot Spearheads App Led Audio Guided Digital & Physical Brand Runs
WRU Shirt Sponsor Isuzu Launches New Fan App To Sit At The Core Of Its #GetRugged Activation
Leveraging spiking rugby interest ahead of the start of the 2018 NatWest 6 Nations, Welsh Rugby Union shirt sponsor Isuzu has launched the #GetRugged Isuzu Rugby app – a one stop shop for rugby fans. The app, developed in harness with RightNow Digital, offers welsh rugby and tournament focused social media content: blending Isuzu’s… Continue reading WRU Shirt Sponsor Isuzu Launches New Fan App To Sit At The Core Of Its #GetRugged Activation
Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France
Deloitte and Team Dimension Data have partnered up to develop a pair of live analytics application for Tour de France and are promoting them via an integrated, multi-platform campaign led by online video. Working in harness with partner Team Dimension Data and African bike charity Qhubeka, Deloitte has created a pair of apps – Deloitte… Continue reading Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France
IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience
A few days before the first serve at the world’s greatest tennis tournament, Wimbledon’s tech partner IBM has unveiled a campaign showcasing the new technologies spearheading its work at the 2017 Championships. The official information technology supplier and consultant to the All England Lawn Tennis Club (AELTC) is promoting the latest iteration of its… Continue reading IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience
Verizon Experiential Super Bowl 50 Work Inc #Minute50 Giveaway, Livestream & On-Site Ads & Experiences
For Super Bowl 50, NFL telecoms partner Verizon’s activation opened with a nationwide #Minute50 promo offering customers exclusive opportunities to gain access to all things Super Bowl and culminated with a dynamic Super Bowl City experience and at-game experience programme. Its #Minute50 customer giveaway programme, which began on 24 January and ran until 7… Continue reading Verizon Experiential Super Bowl 50 Work Inc #Minute50 Giveaway, Livestream & On-Site Ads & Experiences
