Tag: Rewards

World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament

The World Surf League (WSL), the global professional surfing governing body and tour, promoted its Rip Curl Finals within the game Candy Crush through a limited-time in-game tournament called the ‘Soda Surf Cup’.   Launched at the start of September, the WSL timed the gaming tie around its ‘Rip Curl WSL Finals’ pro surfing event… Continue reading World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament

Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’

Gulf Oil India leveraged the IPL 2023 season and its official partnership with the Chennai Super Kings (CSK) team through the ‘Gulf Fan Academy’: an interactive gaming platform hosting a series of immersive and entertaining cricket challenges for fans ands promoted through an integrated, player-fronted campaign.   The platform, running live on the MyJio app,… Continue reading Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’

New Balance Launch New Year European ‘Runlock: Rewards Come to Those Who Run’ Campaign

The New Year saw New Balance launch campaign aimed at inspiring runners of all abilities to ‘Runlock’ the physical and mental rewards of running in a marketing push subtitled ‘Rewards Come to Those Who Run’.   The Boston-based sportswear brand teamed up with creative agency MullenLowe and media outfit Mediahub to target runners of all… Continue reading New Balance Launch New Year European ‘Runlock: Rewards Come to Those Who Run’ Campaign

ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play

In late October through early November, Japanese sportswear giant ASICS rolled out its latest Web3 initiative by unveiling a new, limited-edition physical shoe in a tie-up with blockchain platform Solana Pay which included an exclusive NFT offer tied to the purchase of the sneakers.   The ‘Asics x Solana UI’ collection – a custom GT-2000… Continue reading ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play

Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’

Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L Jackson, Charles Barkley and Spike Lee return in an integrated on-the-road themed campaign.   The creative sees actor Jackson, director Lee and NBA legend Barkley back… Continue reading Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’

CRED, Kapil Dev & Ranveer Singh Celebrate IPL 2021 Climax Via ‘Great For The Good’ Campaign

Payments platform CRED rolled out the sixth and final film in its ‘Great For The Good’ IPL 2021 activation in mid-October which featured Indian cricket legend Kapil Dev trying to mimic Bollywood star Ranveer Singh by wearing the kind of outrageous outfits the country has become accustomed to seeing the actor wear.   The idea… Continue reading CRED, Kapil Dev & Ranveer Singh Celebrate IPL 2021 Climax Via ‘Great For The Good’ Campaign

Emirates Surprises, Rewards AC Milan, Arsenal & Real Madrid Fans End Of Year Video Call

Emirates leveraged its primary football club partnerships with AC Milan, Arsenal and Real Madrid to surprise some of their most deserving fans and reconnect them with the teams they love after most of the year European football had been played in empty stadiums.   The idea was to create a New Year virtual surprise the… Continue reading Emirates Surprises, Rewards AC Milan, Arsenal & Real Madrid Fans End Of Year Video Call

Not Everyone Gets It – CRED & IPL 2020/BCCI

Indian credit card payment brand CRED, an official partner of 2020 Dream11 IPL, leveraged its rights through an integrated campaign led by a series of tongue-in-cheek TV and online ads starring iconic celebrities from the 90s to drive awareness and spread messaging about the importance of paying credit bills on time. Objectives Fintech CRED, founded… Continue reading Not Everyone Gets It – CRED & IPL 2020/BCCI

Burger King Seeks To Turn Stevenage FC Into The World’s Biggest Club Via ‘The Stevenage Challenge’

Stevenage FC and partner Burger King launched a new campaign to turn the League Two side into the ‘biggest online club in the world’ through ‘The Stevenage Challenge’: a series of online challenges for football fans around the world to tackle and earn free Burger King menu items.   The EFL club initially announced the… Continue reading Burger King Seeks To Turn Stevenage FC Into The World’s Biggest Club Via ‘The Stevenage Challenge’

Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’

Late May saw the blockchain-based fan engagement platform Socios.com roll out a new geolocation-based augmented reality feature designed for its partner football clubs.   The ‘Token Hunt’ feature enables users to collect Fan Tokens and in-app digital currency called Chiliz ($CHZ) for free using their smartphones.   These Fan Tokens will be collected by users… Continue reading Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’

Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign

In the first quarter of 2018, Japanese tyre giant Yokohama leveraged its shirt sponsorship with Chelsea FC through a global brand and sales campaign which set out to showcase the synergies between the brand and club called ‘Drive For More’   Territory: International (Primary: India, Malaysia, Vietnam, France and Iberia)   Agency: Pitch Marketing Group… Continue reading Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign