Tag: In-Arena

NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience

Nissan leveraged its status as a Co-Presenting Partner of the NBA Japan Games 2022 through an integrated activation programme spearheaded by the unveiling of a ‘ProPilot Mop’ to the in-arena audience during a surprise half-time experience that showcased the latest iteration of its driver assistance technology.   Powered by the auto company’s ProPilot 2.0 driver… Continue reading NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience

Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which also included a ‘Trophy & Rings’ NFT collection, branded FanZone activities, a Flight Time contest, plus club membership ticket awards.   Turkish Airlines first metaverse initiative, ‘EuroLeague… Continue reading Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’

Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L Jackson, Charles Barkley and Spike Lee return in an integrated on-the-road themed campaign.   The creative sees actor Jackson, director Lee and NBA legend Barkley back… Continue reading Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’

Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo

Google, which holds multiple NBA sponsorship titles including Official Search Trends and Fan Insights Partner and Official Fan Phone, extended it Super Bowl marketing through to the NBA All-Star Weekend with a multi-strand activation programme that primarily highlighting the Pixel 6 Phone’s Real Tone tech feature.   The NBA’s official fan phone, the Pixel 6, is championed… Continue reading Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo

Japanese Noodle Giant Nissin Cleans Basketball Court With Inventive ‘Cup Noodle Mops’

Japanese noodle giant Nissan promoted its Cup Noodle product via sponsoring a high school basketball tournaments in Japan and then activating through four branded mops which were used by grounds staff to clean up sweat and moisture on the court during Winter Cup 2021.   During breaks in games, moppers appeared from all four corners… Continue reading Japanese Noodle Giant Nissin Cleans Basketball Court With Inventive ‘Cup Noodle Mops’

NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey.   Launched as the NHL season kicks into gear, the Coyotes campaign reflects its unusual positioning as a professional ice hockey team born and built in the least likely place for… Continue reading NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in Canada looks more like Canada’.   The initiative, developed with agency Rethink (with Soft Citizen directors Charlotte Fassler and Dani Girdwood – aka Similar but Different),… Continue reading Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Idris Elba Voices NBA’s ‘That’s Game’ 2021 Playoffs Campaign & Anniversary Brand Platform

As the 2021 NBA season moved into the Playoffs stage the league rolled out a global campaign called ‘That’s Game’ which aired in more than 200 countries (and 15 languages with local market celebrity narration) and which showcases the NBA’s impact on communities, on cultures and the game itself.   ‘That’s Game’, which follows behind… Continue reading Idris Elba Voices NBA’s ‘That’s Game’ 2021 Playoffs Campaign & Anniversary Brand Platform

Boston Celtics Roll Out ‘Among The Stars’ Campaign To Drive NBA All-Star 2020 Fan Voting

Late December 2019 saw the Boston Celtics roll out an integrated campaign, called ‘Among the Stars’, to promote its own stars as voting started for the 2020 NBA All-Star Game.   The creative, which features the team’s outstanding players and outstanding plays from the first half of the season – including Kemba Walker, Jaylen Brown… Continue reading Boston Celtics Roll Out ‘Among The Stars’ Campaign To Drive NBA All-Star 2020 Fan Voting

NHL’s Penguins ‘Stronger Than Hate’ Community Support After Pittsburgh Synagogue Shooting

The Pittsburgh Penguins used its position in the city, its brand platforms and its community relationships to support the local community in the aftermath of the tragic Tree Of Life synagogue shooting through an integrated support programme running under the support movement hashtag #StrongerThanHate.   View this post on Instagram Hatred and discrimination have no… Continue reading NHL’s Penguins ‘Stronger Than Hate’ Community Support After Pittsburgh Synagogue Shooting