The Pittsburgh Penguins used its position in the city, its brand platforms and its community relationships to support the local community in the aftermath of the tragic Tree Of Life synagogue shooting through an integrated support programme running under the support movement hashtag #StrongerThanHate. View this post on Instagram Hatred and discrimination have no… Continue reading NHL’s Penguins ‘Stronger Than Hate’ Community Support After Pittsburgh Synagogue Shooting
Tag: Tragedy
Sponsors’ Reaction To Simoncelli MotoGP Tragedy
Marco Simoncelli’s tragic death, following a crash during the Malaysian MotoGP in Sepang, sees a strategic response split amongst sponsors’ responses. Three days after the tragedy, a top level homepage analysis of the 21 brands associated with his San Carlo Honda Gresini Team reveals that 13 sponsors have Simoncelli home page tributes and 8… Continue reading Sponsors’ Reaction To Simoncelli MotoGP Tragedy
GoDaddy’s Frank/Open Reaction To IndyCar Tragedy
Being frank, open and honest with your customers is the only long term way of keeping their trust – even in the wake of scandal and tragedy. This seems to be the approach that GoDaddy.com, the sponsors of the IndyCar Challenge, has taken after the devastating death of driver Dan Wheldon. The web… Continue reading GoDaddy’s Frank/Open Reaction To IndyCar Tragedy
