National Hockey League (NHL) partner MassMutual activated its tie-up during the 2023 NHL Winter Classic through a campaign called ‘On And Off The Ice’ starring Boston Bruins defenseman Charlie McAvoy and his father. The campaign, which was created in collaboration with full service agency Giant Spoon, aimed to drive contextual relevance in the company’s… Continue reading Bruins McAvoy Fronts NHL Partner MassMutual ‘On & Off The Ice’ Ad For 2023 Winter Classic
Tag: Pittsburgh Penguins
Labatt’s On-Pack Snapcode Offers Penguins, Flyers, Sabres & Red Wings An AR Home Arena Experience
Labatt leveraged its team partnerships with four NHL sides by linking with Snapchat to turn cases of beer into NHL arenas. The activation mechanic invites consumers to scan the Snapcode on specially-marked packages with the Snapchat app (for iOS or Android) to unlock the bespoke branded lens. Using Snapchat’s bespoke marker tracking technology, the lens opens a virtual door on… Continue reading Labatt’s On-Pack Snapcode Offers Penguins, Flyers, Sabres & Red Wings An AR Home Arena Experience
NHL’s Penguins ‘Stronger Than Hate’ Community Support After Pittsburgh Synagogue Shooting
The Pittsburgh Penguins used its position in the city, its brand platforms and its community relationships to support the local community in the aftermath of the tragic Tree Of Life synagogue shooting through an integrated support programme running under the support movement hashtag #StrongerThanHate. View this post on Instagram Hatred and discrimination have no… Continue reading NHL’s Penguins ‘Stronger Than Hate’ Community Support After Pittsburgh Synagogue Shooting
