Labatt leveraged its team partnerships with four NHL sides by linking with Snapchat to turn cases of beer into NHL arenas. The activation mechanic invites consumers to scan the Snapcode on specially-marked packages with the Snapchat app (for iOS or Android) to unlock the bespoke branded lens. Using Snapchat’s bespoke marker tracking technology, the lens opens a virtual door on… Continue reading Labatt’s On-Pack Snapcode Offers Penguins, Flyers, Sabres & Red Wings An AR Home Arena Experience
