To celebrate the 2023 football season kick-off, the NFL partnered with Snapchat for an on augmented reality lens experience aimed at stoking supporter excitement by enabling them to virtually wear team jerseys, to create a virtual bobblehead, play cornhole, tailgate, enter a commentator contest and even purchase official NFL merchandise. The refreshed ‘NFL Kickoff Jersey Lens’ is customizable… Continue reading NFL & Snapchat team-Up To Celebrate 2023 Football Season Kick-Off Via AR Lens
Tag: Lens
WNBA Fans Encouraged To Re-Create Favourite Player Outfits Via Google Lens ‘Game Day Fits’
Thanks to a new season ‘WNBA Game Days Fits’ fashion-focused activation by Changemaker partner Google, the league’s fans no longer need to search high and low for style ideas as Google Lens is offering a new way to showcase the hoops stars’ ‘tunnel fits’. Spanning TV, digital, social and PR and launched around the… Continue reading WNBA Fans Encouraged To Re-Create Favourite Player Outfits Via Google Lens ‘Game Day Fits’
Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens
Vodafone, the Official Connectivity Partner of The Championships, sought to turn tennis fans into Wimbledon champions through a Snapchat augmented reality (AR) lens led strand of its multi-stage #FeelTheConnection activation programme. Like the core campaign, the mobile network’s tennis ambassador Emma Raducanu fronts the social app activation which invites tennis lovers to step on… Continue reading Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens
AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Reacting to UEFA’s decision to prevent illuminating the Allianz Arena in the rainbow colours of Pride for the Euro 2020 match between Germany and Hungry, deodorant brand AXE teamed up with agency LOLA MullenLowe to create an AR Snapchat lens to show its support for Pride on and off the playing field. Following on… Continue reading AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Instagram Lens Lets Fans Boo The Commissioner During 2021 NFL Draft
Augmented reality helped maintain an NFL Draft tradition by enabling fans not at the event in person to boo Commissioner Roger Goodell during this year’s three-day live telecast. The NFL teamed up with Chromasspring founder Grant Tucker and Instagram to keep the tradition going through an augmented reality lens which automatically boos when fans using it simply… Continue reading Instagram Lens Lets Fans Boo The Commissioner During 2021 NFL Draft
Labatt’s On-Pack Snapcode Offers Penguins, Flyers, Sabres & Red Wings An AR Home Arena Experience
Labatt leveraged its team partnerships with four NHL sides by linking with Snapchat to turn cases of beer into NHL arenas. The activation mechanic invites consumers to scan the Snapcode on specially-marked packages with the Snapchat app (for iOS or Android) to unlock the bespoke branded lens. Using Snapchat’s bespoke marker tracking technology, the lens opens a virtual door on… Continue reading Labatt’s On-Pack Snapcode Offers Penguins, Flyers, Sabres & Red Wings An AR Home Arena Experience
Gatorade Endorsers Star In ‘Ready To Play Anything’ Fueling Excitement For Return Of (Any) US Sport
Pepsico sports drink Gatorade launched a campaign in July to fuel the excitement and spirit that lives within all athletes to give any competitive sport a try – just as long as they can keep playing. The campaign, developed in harness with creative agency TBWA\Chiat\Day Los Angeles, features a line-up of sporting super stars… Continue reading Gatorade Endorsers Star In ‘Ready To Play Anything’ Fueling Excitement For Return Of (Any) US Sport
Snapchat Leverages Russia 2018 Creative Tools Linked To Multiple Property Partnerships
Snap Inc, the social media company more usually known as Snapchat, has partnered with a stable of soccer properties to enable fans to personalise their presence on the platform through several Russia 2018 creative tools. From tying up with the tournament rights owner FIFA, to the official World Cup sportswear sponsor adidas, as well… Continue reading Snapchat Leverages Russia 2018 Creative Tools Linked To Multiple Property Partnerships
Foot Locker Teases New Jordan Gatorade AJ1s With Seasonal ‘Snapchat Unboxing Lens’
For the festive season, Foot Locker helped hoops fans feel the seasonal spirit by teasing the launch of the Gatorade AJ1s sneakers through its first ‘Snapchat unboxing lens’. Foot Locker’s innovative Christmas augmented reality approach enabled trainer fans virtually unbox the new Gatorade AJ1s before they went on sale on 26 December. This… Continue reading Foot Locker Teases New Jordan Gatorade AJ1s With Seasonal ‘Snapchat Unboxing Lens’
Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Dos Equis activates the inaugural year of its College Football Playoff (CFP) rights with a multi-platform ‘Game Day Greatness’ campaign that aims to premiumize the game day fan experience through ads, a ticket giveaway, Snapchat integrations and a tailgating helicopter. As the build up towards the College Football National Championships gets under way, Dos… Continue reading Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
